Featured Report: Abrams: 5 ways to make business more mobile

This Week's Home/Small Business Online News

Wall Street Journal
Facebook Narrows the Target for Advertisers
Feb,20,2014
by+YOREE KOH
Facebook Thursday rolled out an improved set of capabilities that will make it much easier for advertisers to home in on the desired consumer.Overall, the new options allow advertisers more flexibility in who they want to target by location, demographic, interests and behavior. Facebook knows a lot about its 1.2 billion users. Thursday’s changes put that information to even better use for advertisers than before, a key interest for Facebook as it looks to woo more ad dollars into its coffers.
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USA Today
Abrams: 5 ways to make business more mobile
Feb,21,2014
by:+Rhonda Abrams
If I asked you whether your small business was ready for the mobile world in which entrepreneurs now operate, would you pick up your cell phone, show it to me, and say, "Sure, Rhonda, I use a smart phone to check e-mail when I'm out and about."Well, that's not good enough, not by a long shot. Today, entrepreneurs must understand that business — even small business — needs mobile consciousness at its core. Let me share a few statistics that will knock your socks off if you haven't changed your website or your business practices since 1999 or even 2010:
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Marketing Profs
Avoid an Online Crisis: Four Key Tips to Prevent Social Media Mistakes
Feb,19,2014
by:+Amy Neeley
If the phrase "social media mishap" were a listing in the dictionary, chances are you'd find these real-life companies included as definition examples: Amy's Baking Company, Taco Bell, and Epicurious. Whether because of a Facebook posts gone wrong (as in the case of Amy's Baking Company and Taco Bell) or a Twitter post that has received outrage from readers and the press (Epicurious), these companies all landed in the same spot: in the middle of a huge public backlash after making a social media mistake.
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Social Media Today
Why Does Your Company Website Need a Blog?
Feb,16,2014
by:+Hesham Zebida
There are so many different business owners out there that do not understand the importance of blogging. Attaching a blog to the website of a company is something that is extremely beneficial because of the fact that you gain many different advantages. Nowadays it has become mandatory for the site of a company to have a blog and you need to understand this.
Blogs Will Instantly Attract Traffic
A site is nothing without traffic, preferably niche traffic. If your goal is to make a sale through the company site, it is important to get that relevant traffic. The content is always limited when referring to the company’s website. You just have some pages and updates are quite rare. The blogs basically solve this lack of content problem.
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Featured Report: More patients using online doctor reviews to choose a physician

This Week's Healthcare Online News

SearchHealthIT
Probst: National patient identifier would reduce cost, increase safety
Feb,18,2014
by+Don Fluckinger
WASHINGTON, D.C. -- By his own admission, Marc Probst, vice president and CIO at Intermountain Healthcare in Salt Lake City, is not enough of a data scientist to explain exactly how much health information exchange would be simplified if Congress were to overturn its ban on a national patient identifier. He just knows in his gut it would make data exchange a lot more efficient.
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HealthDataManagement
Retailers Making Moves into Health Care Space
Feb,18,2014
by:+Neil Versel
This month, the Office of the National Coordinator for Health Information Technology and the White House Office of Science and Technology Policy announced that CVS has joined with competitors Walgreens, Kroger, Rite Aid and Safeway to endorse the Blue Button initiative, giving pharmacy customers an easy way to download and share their prescription records. The five companies also will work together "towards standardizing patient prescription information to fuel the growth of private-sector applications and services that can add value to this basic health information," according to the ONC announcement.
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Modern Healthcare
More patients using online doctor reviews to choose a physician
Feb,19,2014
by:+Sabriya Rice
More consumers are turning to physician-rating websites to seek information on their doctors, in the same way as they would when evaluating a new car to buy or a movie to watch, according to a survey released today in the Journal of the American Medical Association. The study authors caution there are possible implications to treating reviews of physicians in this manner.
The survey found 65% of respondents were aware of online physician ratings, and of those who used the sites, 35% reported selecting a physician based on good reviews, while 37% avoided a physician based on bad reviews.
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Physicians Practice
Medical Practices Must Remember That Patients are Customers Too
Feb,11,2014
by:+Jennifer Frank, MD
We just returned from vacation — a leisurely seven days in a tropical climate. Returning to snowy weather clocking in at 10 degrees below zero was … actually good. I was ready to be done with vacation, as wonderful and enjoyable as it was. Not only was I ready to give up the 400-square-foot room I shared for a week with my offspring, but I was also ready to get back to real life and apply some of the things I thought about during my time off. - See more at: http://www.physicianspractice.com/blog/medical-practices-must-remember-patients-are-customers-too?GUID=CBC6BBCA-23FB-45F9-98C0-2F81BAAB9362&rememberme=1&ts=18022014#sthash.3NqyAhKk.dpuf
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Featured Report: The Web’s cacophony of anti-ACA sentiment

This Week's Healthcare Online News

POLITICO
The Web’s cacophony of anti-ACA sentiment
Feb,11,2014
by+PAIGE WINFIELD CUNNINGHAM
Anger is contagious on social media, and it has been easier to use Twitter and Facebook to stoke opposition to Obamacare than to implore people to sign up. Social media experts say supporters of the president’s health law just haven’t been as effective as the seething anti-Obamacare forces in getting out sharp, clear messages.The online war of words could play a role in enrollment for 2014: The deadline is March 31.
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Med City News
Clever Facebook campaign uses Photoshop + fake events to create Alzheimer’s experience
Jan,28,2014
by:+Amanda Harnocz
A Dutch Alzheimer’s group took that common Facebook mistake a step further. First the advocacy group, Alzheimer Nederland, teamed up with local Dutch organizations who hosted real events and used their Facebook pages and photos to carry out the campaign. The groups created fake events and posted pictures from these “events” on Facebook. The scary part? Facebook users were photoshopped into these pictures at events that they never attended. Organizers and people in on the ruse purposefully tagged Dutch celebrities in these photos to intentionally cause confusion. People could also submit their own friends’ photos and have them added in to these fake event pictures.
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Modern Healthcare
Telehealth provider AMC Health names Fickenscher CMO
Feb,12,2014
by:+Rachel Landen
New York-based telehealth services provider AMC Health named Dr. Kevin Fickenscher chief medical officer and president of its healthcare division. Fickenscher, previously president and CEO of the American Medical Informatics Association, has held both executive and academic positions during his career. He is considered an expert in international services, informatics, healthcare information technology, clinical systems, change management, leadership development and business development, according to a release from AMC Health.
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MobiHealthNews
IBM’s Watson Fund invests in health social network WellTok
Feb,12,2014
by:+Brian Dolan
Earlier this year IBM announced that it would invest $100 million into startups that integrate with Watson, its super computing platform, through a new investment fund called Watson Fund. IBM announced that it had helped contribute to health social network company WellTok’s $22 million third round of funding, which was led by New Enterprise Associates and included participation from another new investor — Qualcomm Ventures. Existing investors Emergence Capital Partners, InterWest Partners, Miramar Venture Partners and Okapi Venture Capital also participated.
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