This Week's Home/Small Business News
Med City News
Mar,13,2013
by+Brian Solis
In business, social media is becoming a lot like email: every company has it. But, unlike email, organizations haven’t mastered how to effectively communicate through the likes of Facebook or the tweets of Twitter.
Over the last several years, businesses have increased the pace of adopting social media strategies for use in marketing, service, and other related capacities.
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Small Business Trends
M-Commerce: Why Your Website Needs to Be Mobile
Mar,13,2013
by:+Sramana Mitra
Mobile commerce, also known as m-commerce, is evolving – and small businesses must evolve with it.
A 2010 survey by Internet Retailer of 149 chain sellers, chain retailers, web-only merchants, catalog companies and consumer brand manufacturers found only 8.8 percent of these companies operated an m-commerce site.
However, the same survey suggested 75.9 percent of these retailers already had plans to launch a mobile site with 31.9 percent expecting to be selling through mobile devices in the next six months.
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Inside Facebook
Facebook ‘focused on basics’ for News Feed and mobile ads
Mar,11,2013
By:+Brittany Darwell
There’s a vision many people have when they think about mobile advertising. Hyperlocal, real-time, something that incorporates features like text, push notifications, QR codes and GPS.
Facebook News Feed product manager Jeff Kanter says that idea is interesting, but for now, mobile ads can be much simpler and still be effective.
“A lot of people will talk about the holy grail of advertising where you’re walking down the street and your phone is buzzing with alerts about deals around you and a movie’s playing nearby,” he says. “I think it’s an awesome vision and the world will get there, but at this point in time, mobile advertising is working really well because it’s where people are spending their time and it can achieve the same brand objectives that advertisers are trying to do elsewhere.”
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Small Business Newz
Nobody Talks About Boring Businesses
Mar,14,2013
by:+John Jantsch
Perhaps one of the most primary objectives of marketing is to get people talking about your business. Sure, you actually want them to buy from you, but when there’s buzz, when people think what you’re doing matters, there will be sales.
To me there is no more important job than building your business in a way that allows you to stand out from everyone else.
But, how do you create something that will get people talking? How do you build a story that people want to share and become a part of? How do you not be boring?
Not being boring doesn’t mean you have to create controversy or fanfare, it means you have to do something in a way that others don’t. It means you have to do something better, faster or with more soul.
There are two parts to beating the boring equation – first you need a value proposition that allows you to both stand out and deliver something that no one else is. And then you need a story to carry your value proposition.
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