Friday, March 28, 2014

Featured Report: How to Craft the Perfect Email Subject Line

This Week's Home/Small Business Online News

Marketing Profs
How to Craft the Perfect Email Subject Line
Mar,27,2014
by+Dmitri Leonov

According to some estimates, more than 144 billion emails are sent every day—and, sometimes, it seems like every one of them lands in your inbox. Even those of us who are tasked with creating email marketing campaigns aren't immune to information overload: We all know what it's like to be bombarded with email messages—all competing for a share of our attention during a busy day.
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Venture Beat
Mobile in-app ad revenues will surpass PC online display advertising by 2017
Mar,26,2014
by:+Dean Takahashi

Mobile in-app ads are growing at about 60 percent a year and are expected to surpass PC online display ad revenue by 2017, according to a report by market researchers IDC and AppAnnie. Mobile app stores (iOS and Google Play) grew revenue by 2.3 times in 2013, while mobile in-app ads grew at 60 percent, outpacing the 50 percent growth for mobile browser ads and the 10 percent growth for PC browser-based ads. About 40 percent of developers use in-app ads in their apps.
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HubSpot
10 Common Landing Page Myths: Busted
Mar,28,2014
by:+Ginny Soskey

I remember when I found out the Tooth Fairy wasn't real. My whole world was shattered. Granted, I was about eight, but I was furious to find out that my parents had been putting a quarter under my pillow every time I'd lost a tooth, not a sweet fairy named Daphne who lived in a castle made out of my pearly whites. Luckily, believing in the Tooth Fairy is pretty harmless. Other myths, especially those that affect your business, are not.
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First Round Review
Eventbrite's Playbook for Building Amazing Customer Service from Scratch
Mar,26,2014
by:+ Dana Kilian

When Eventbrite launched in 2006, it took on some goliath competitors — Ticketmaster and StubHub among them. But Co-founders Kevin and Julia Hartz were convinced there was a niche in the market for smaller event organizers. It turns out they were right, pulling in $200 million in funding, and acquiring two companies of their own last year. But they owe a lot of this success to one core differentiator: Their emphasis on excellent customer service.
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