Featured Report: How to Calculate the ROI of Your Social Media Campaigns

Tech Crunch
Source: Facebook Is Building FB@Work
June, 25,2014
by: Ingrid Lunden 

The phrase “Facebook at work” usually suggests people frittering away the day on the social network and not actually doing their jobs. But according to an anonymous source inside Facebook, the company is working on a way to put the social network into a more positive light in the office. It is building an at-work version of Facebook. “We are making work more fun and efficient by building an at-work version of Facebook,” the source says. “We will touch code throughout the stack and on all platforms (web, iOS, Android, etc.).” The source, who refers it as “FB@Work”, says the effort is based in London. Read More

QuickSprout

How to Calculate the ROI of Your Social Media Campaigns

June,27,2014
by: NEIL PATEL

Is it just me or do companies have a hard time accepting social media as a marketing channel? From what I’ve experienced, most companies aren’t willing to leverage social media because they don’t believe it can make them more money. Well, I hate to break it to you, but that’s a big misconception. Social media can make you money. To show you how you can track the return on investment of your social media campaigns and use that knowledge to maximize your ROI, I’ve created an infographic that breaks down the steps you need to take to achieve these goals. Read More

Social Media Examiner

Marketing You: How to Play to Your Unique Strengths

June,27,2014
Michael Stelzner
To learn how to promote yourself based on these strengths, I interview Sally Hogshead for this episode of the Social Media Marketing podcast. Keep reading to discover more.  Read More

Mobile Marketing Watch

OPINION: Mobile Is Personal. It’s Time Advertising Is Too

June,26,2014
by: Michael Essany

We’ve all heard and read about the importance of mobile time and time again, and it’s a message that is continuously underpinned in research, surveys, and studies.The undeniable truth is that mobile is personal. We keep our device of choice in our pocket and under our pillow. This means opportunity exists like never before for brands to reach the consumer on their terms. People take their device everywhere, which means now advertising opportunities are everywhere too. Read More

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