Monday, October 13, 2014

Featured Report: Comparing on Mobile a Challenge for Retailers This Holiday Season

Wireless Week

Survey: Comparing on Mobile a Challenge for Retailers This Holiday Season
Oct,10,2014
by: Andrew Berg
The jack-o-lanterns have not yet been lit, but already the forecasts for mobile shopping are putting a fright into brick-and-pmortar retailers.  According to a new survey from Accenture, fully 37 percent of the 500 respondents said they plan to shop online during that period using a desktop, mobile device or tablet. That's up from 32 percent in 2013. Read More


Wall Street Journal

Smile! Marketing Firms Are Mining Your Selfies

Oct,09,2014
DOUGLAS MACMILLAN and ELIZABETH DWOSKIN
Most users of popular photo-sharing sites like Instagram, Flickr and Pinterest know that anyone can view their vacation pictures if shared publicly. But they may be surprised to learn that a new crop of digital marketing companies are searching, scanning, storing and repurposing these images to draw insights for big-brand advertisers. Some companies, such as Ditto Labs Inc., use software to scan photos—the image of someone holding a Coca-Cola can, for example—to identify logos, whether the person in the image is smiling, and the scene’s context. The data allow marketers to send targeted ads or conduct market research.Read More




Media  Post

YouTube App Gains Even Without Critical Acclaim
Oct,08,2014
by: Mark Walsh,
YouTube is moving into the mobile spotlight. The latest comScore figures  for mobile apps released Tuesday show that the video hub in August had 55% reach among U.S. smartphone users -- second only to Facebook, at 72.4%. YouTube’s share of reach is up from about 48% six months ago, highlighting the growing audience for video on smartphones.Nielsen estimates the U.S. mobile video audience at nearly 115 million in the second quarter, up 18% from a year ago. Time spent per month is still minimal compared to TV and the PC at one hour -- 41 minutes -- but that’s up about 30% from a year earlier. Read More


Social Media Examiner

How to Increase Your Conversion Rate With Social Media

Oct,13,2014by: Neil Patel
Do you need to bump up your conversion rate? Have you put social media front and center to help you do that? The underlying power of increasing your conversion rate is targeting the right kind of traffic. Where does the right kind of traffic come from? It comes from social.In this article you’ll discover three ways you can use social media to enhance your conversion rate.  Read More



KaratBars International


Attention Fund-raisers

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https://www.youtube.com/watch?v=qElDnNw5eLQ



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