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Wednesday, April 30, 2014

Featured Report: Newly approved telehealth guideline causes a stir

This Week's Healthcare Online News

Modern Healthcare
Newly approved telehealth guideline causes a stir
Apr,28,2014
by+Joseph Conn
The Federation of State Medical Boards approved a model telehealth policy this weekend that's made some providers of these services happy and others, well, not so much, because of its emphasis on using video rather than audio technology for a first patient visit.
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Information Week Healthcare
Healthcare Social Networks: New Choices For Doctors, Patients
Apr,29,2014
by:+Alison Diana
Like most people, healthcare professionals use mainstream social media networks to connect with friends and family. But almost one-third of them also join social networks focused exclusively on healthcare.
Within these communities, providers find medical advice and best-practices, job openings and career tips, research and product information, as well as the opportunity to securely communicate with peers.
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Boston Globe
Health agencies track outbreaks on social media
Apr,26,2014
by:+By Kathleen Miller
WASHINGTON — Whooping cough first sickened the Illinois high school cheerleaders. Then it struck the football players, the cross-country team, and the band. As it spread within the Chicago suburb of McHenry County in late 2011, another outbreak took place — on social media. A small business called Sickweather LLC said it detected the online flare-up on Twitter and Facebook postings in early October that year. That’s about two weeks before local health officials issued a public statement.
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Health Insurance Ezchange
Americans’ View of Obamacare Remains Mixed
Apr,29,2014
by:+BRIAN M. KALISH
Despite the Affordable Care Act exceeding its enrollment goals, Americans’ view on the law remains unchanged and a majority believe enrollment fell short of expectations.
A monthly tracking poll of 1,504 adults conducted April 15-21 — after open enrollment closed — by Kaiser Health Tracking Poll found that 54% believe enrollment fell short of the government’s expectations, while 21% believe it met expectations. Further, just 43% were able to identify that almost 8 million people have signed up for coverage.
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Friday, April 25, 2014

Featured Report: The 7 Worst Types of Headlines (And How to Fix Them)

This Week's Home/Small Business Online News

Direct Marketing News
Data Byte: Mobile Marketers Aren't Pushing Push Notifications
Apr,23,2014
by+Perry Simpson
Though many mobile marketers continue to invest in push notifications, few actually use the medium for marketing messaging. All told, 62% of the top 100 online retailers prompt users to opt in to push notifications, 27% more than 2012, according to a recent study from mobile marketing platform OtherLevels. However only 31% of these retailers actually send push notifications to opt-in consumers.
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Hub Spot
The 7 Worst Types of Headlines (And How to Fix Them)
Apr,25,2014
by:+Ginny Soskey
Sometimes I get angry at headlines. I've written over 1,000 words on a subject, yet one 70-character phrase will most likely be the deciding factor in whether people view my writing or continue on their merry way. Just a few words could stand in the way between the piece of content being a success and a dud.
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Small Business Newz
Why Content, Social and SEO Marketing Should Be One Strategy
Apr,24,2014
by:+Sally Ormond
One strategy? Surely they’re three different disciplines, aren’t they? If you believe that, you may be experiencing issues with all three. Taking content marketing first, how did you get started with that? I’m guessing it was a blog. When you started out online, everyone and their dog were telling you that you had to have a blog. So, never one to turn down advice, you set one up and started churning out articles.
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Time
This Is the Absolute Best Day to Post on Facebook
Apr,23,2014
by:+Victor Luckerson
Businesses on Facebook are being forced to reevaluate their social media marketing strategies as their posts continue to reach fewer and fewer users. For a brand that’s looking to ensure that its posts get the most engagement possible, new data shows that Friday is the day when users are most likely to Like, comment or share posts that come from brand Pages.
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FGXPress PowerStrips

Friday, July 12, 2013

Featured Report: Small business advice: How to avert payment fraud

This Week's Home/Small Business Online News
Small Business Newz
How to Thoroughly Spy On Your Competition
July,09,2013
by+John Jantsch
Okay, maybe spy is a little strong but experience tells me that most small business don’t know much at all about what their greatest competitors are up to when it comes to marketing. I know you don’t really have any competition because you provide such a superior product and experience, but setting up a competitor specific listening station can uncover some useful insights.
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The Washington Post Business
Small business advice: How to avert payment fraud
July,11,2013
by:+Odysseas Papadimitriou
While consumers have a tendency to overstate their own vulnerability to payments fraud, small business owners have plenty of cause for concern. Visa, MasterCard, Discover, and American Express offer consumers $0 liability for most types of unauthorized transactions, but they’re able to do so largely because they share the monetary burden with other financial institutions, as well as with merchants.
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Social Media Examiner
How to Launch: Social Techniques for Building a Successful Launch
July,12,2013
By:+Michael Stelzner
Do you want to launch a product or service to your existing audience? Are you wondering how to get people involved and excited? To discover how to create a successful launch, this episode of the Social Media Marketing podcast goes deep on the subject.
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Entrepreneur
This Kind of Cluster Could Actually Help Your Business
July,10,2013
by:+Catherine Clifford
Want to create more jobs and grow revenue? Maybe all it takes is a little strategic networking. A pilot program from U.S. Small Business Administration did just that, according to a third-party analysis.
Rates of employment and revenue growth were higher in the program's business "clusters" than in comparable numbers of unaffiliated businesses, according to analysis of the SBA's two-year pilot Regional Cluster Initiative.
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Friday, May 17, 2013

Featured Report: Infographic: The Best Times to Post on Social Media

This Week's Home/Small Business Online News
Small Business Newz
How to Turn Your Best Customers Into a Growth Engine
May,16,2013
by+ John Jantsch
I’ve said repeatedly that building a vibrant community is the most important objective of any business these days. While this may sound like some social media laced feel good sentiment it’s actually quite practical.
Making your business customers, prospects, suppliers and partners feel like important members of a bigger community simply makes long-term business sense and is the key to long-term growth in ways that you not have even considered.
Many businesses get the idea treating customers in ways that make them want to return and refer, but you should also look at your best customers as collaboration partners able to help you formulate plans for growth.
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Mobile Marketing Watch
Infographic: The Best Times to Post on Social Media
May,14,2013
by:+Michael
It’s a question on the minds of many budding social media marketers and an issue we hear about regularly at MMW. When is the best time to post on social media?
Well, as luck would have it, some enterprising minds in the business dedicated their time and resources to finding an answer. And the outcome is a new infographic (courtesy of Social Caffeine) that sheds light on this must-know information for social mobile marketers.
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Entreprenuer
Networking Fundamentals to Boost Your Bottom Line
May,13,2013
By:+Ivan Misner
If I've been asked this question once, I've been asked it a hundred times: What is the one secret to success when networking for business?
In order to be successful in building relationships that will lead to business referrals and opportunities, there are four things you need to focus on:
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Intuit
7 Savvy Summer Marketing Ideas
May,08,2013
by:+Rachel Hartman
Along with warmer temperatures, summertime always brings opportunities for small businesses to get creative with their marketing efforts. Even if your company doesn’t sell gear that’s specific to the season, chances are you can still work a summery theme into your campaign. Here are seven ways to boost sales and build your brand this summer.

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