This Week's Home/Small Business Online News
Intuit Small Business Blog
How to Make an Impact With Your LinkedIn Company Page
May,22,2013
by+ Michael Ansaldo
Need another reason to use LinkedIn company pages to promote your business? Here you go: A recent LinkedIn study found that half of its members are more likely to purchase from a business that they engage with on the site.
Company pages offer a wealth of free and premium tools to help businesses market themselves to potential employees, customers, and partners. Here are five tips for getting the most out of these features — and making an impact with your page.
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Business2Comunity
3 Benefits of a Social Media Following
May,21,2013
by:+Marv Dumon
According to a recent study, 34 percent of business owners say they have no desire to use social media in the future. However, they’re missing an important opportunity to connect with people and tell them what makes their businesses unique, differentiated, and special. Through social sites, businesses can let prospects know why they care about their customers.
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Washington Post Small Business
Small business advice: How to land (and rock) meetings with potential big business partners
May,20,2013
By:+ Kelli Richards
Small business owners are often focused on adding customers, providing better service, and improving their products — all in an effort to grow. But sometimes, growth is less about expanding internally and more about forming connections with big business partners.
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INC
3 Reasons Most Presentations Fail
May,15,2013
by:+ Geoffrey James
When sales presentations and pitches fail, it's almost always because the presenter made one of these three basic (and fortunately correctable) mistakes, according to Dean Schantz, CEO of DNA Field Branding:
1. Presenting Too Much Information
Presenting features and functions is like describing plastics used to make a telephone, rather than what that phone can mean to your life. What your solution IS and DOES has much less emotional impact than what it MEANS to them. Do this instead:
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