Featured Report: Why Your Social Strategy Is Not One Size Fits All

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Social Media Today
Why Your Social Strategy Is Not One Size Fits All
Dec,03,2013
by+Mike Volpe
Marketers, we have a problem. We’ve reached a true turning point in our social media marketing. We’re at the apex of the perfect storm: We’re strapped for time, with more content than ever to promote on more social networks than ever before. When faced with this challenge, we can easily forget the golden rule of social media marketing: One size doesn’t fit all.
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CNET
Facebook dominates mobile apps, survey says
Dec,04,2013
by:+ Lance Whitney
In a report released Wednesday, research firm Consumer Intelligence Research Partners asked mobile phone users for the names of the three apps they use most frequently. Facebook scored the top spot, ranked by 45 percent of those polled. Twitter came in second at 13 percent, followed by Candy Crush at 11 percent.
"Facebook just dominates mobile phones, in terms of most frequent use, not just downloads," CIRP partner and co-founder Mike Levin said in a statement. "For most other apps, including some well-known ones like YouTube and Pandora, fewer than 10 percent of phone buyers included them among the most frequently used."
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Bloomberg
Black Friday Online Spending Reached Record $1.2 Billion
Dec,01,2013
by:+Danielle Kucera
Online spending on Black Friday increased 15 percent to a record $1.20 billion as more consumers opted to shop from their couches rather than battling long lines at stores. Enlarge image Online Black Friday Shopping Total e-commerce sales reached $20.6 billion in the first 29 days of this holiday season, according to ComScore Inc. That’s about a 3.1 percent increase from Nov. 1 to Black Friday last year, the research firm’s data showed, noting that 2013 numbers include a few more shopping days because Thanksgiving fell on a later date this year.
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Small Business Newz
15 Reasons To Start Blogging In 2014
Dec,05,2013
by:+Jim Connolly
Here are just 15 reasons, why I recommend you add a business blog to your 2014 marketing mix:
1. Blogging is the most powerful marketing tool I have ever seen, used or studied. Period.
2. Considering all the benefits of blogging, the financial cost is tiny. A self-hosted WordPress site can cost less per week, than a latte at your local coffee shop.
3.If you turn up and blog regularly, you will also show prospective clients that you are reliable. If you show up regularly for years, it shows you’re durable too. Think about that… before these people even speak with you, they will already know you’re reliable and durable. That’s a huge commercial advantage.
4. Blogging makes you a better communicator. It causes you to think, really think, about your message. Through repeat practice, you learn how to get your message across with greater clarity too
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