This Week's Healthcare Online News
iHealthbeat
Remote Patient Monitoring To Save $36B Worldwide, Report Predicts
July,22,2013
by+Staff
Remote patient monitoring will save $36 billion globally by 2018, according to a report by Juniper Research, MobiHealthNews reports.
Report Details
According to the report, North America will account for slightly more than three-quarters of the savings, with Western Europe realizing the second largest amount of savings from remote patient monitoring (Comstock, MobiHealthNews, 7/17).
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Fierce Health IT
Social media, web queries not ready as disease surveillance tools
Jult,22,2013
by:+Ashley Gold
A new study in the Journal of Medical Internet Research chronicles the evolution of using social media/Internet queries for disease surveillance, finding that "while their accuracy, speed, and cost compare favorably with existing surveillance systems, the primary challenge is to refine the data signal by reducing surrounding noise." The study calls for further developments in digital disease surveillance, which will have the potential to improve "sensitivity and specificity."
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Fierce Health Payer
HCSC's 'social marketing marathon' educates consumers about exchanges
July,21,2013
By:+Dina Overland
Health Care Services Corporation (HCSC) is taking matters into its own hands. Deciding not to rely on federal or state governments to inform and educate the public about the health insurance exchanges, it launched its own advertising campaign particularly aimed at the uninsured population in the four states where it operates Blue Cross Blue Shield plans--Illinois, New Mexico, Oklahoma and Texas.
At the core of the "Be Covered" campaign, which began in March, is almost 200 partner organizations enabling HCSC to have its finger on the pulse of the uninsured community.
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