This Week's Home/Small Business Online News
Smart Brief on Social Media
Why young social media workers are all tactics, no strategy
July,19,2013
by+Gerald C. Kane
Many companies turn to interns or freshly-minted college students to staff their social media efforts. But that’s a risk: because these inexperienced employees are not well versed in their new company’s organizational culture or strategy, it is often difficult for them to meet organizational objectives with social media initiatives.
More dangerous, younger employees don’t know what they don’t know, which can be a recipe for disaster when companies hand these rookies a social media megaphone to speak on behalf of their company.
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Small Business Trends
The 5 Essential Elements of an Optimized and Useful LinkedIn Profile
July,18,2013
by:+Margie Zable Fisher
If you’re in business, chances are you’re on LinkedIn, which celebrated its tenth anniversary in May, 2013, and now has over 225 million members worldwide. Known as the most “business-y” of social media sites, LinkedIn is considered a critical place to connect with others in business. And while it’s likely that you already have a LinkedIn Profile, it’s unlikely that it’s optimized to provide the best business opportunities for you.
An important reason to review your profile now is the fact that, in late 2012, LinkedIn began rolling out new features and functionality within LinkedIn Profiles.
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Convince and Convert
4 Tips to Fuel Your Instagram Campaign to Success
July,19,2013
By:+Brian Zuercher
Sometimes deepening the relationship between your brand and your fans is as simple as giving people a way to engage on a new level. Instagram is a great tool for capturing fan and customer excitement in the moment, but in order to understand the magnitude of the effectiveness of visual marketing, it helps to take a look at the numbers:
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Inc.
How to Get a Customer Referral
July,16,2013
by:+Geoffrey James
To get referrals that turn into new customers you've got ask the right way at the right time.
Hundreds of "how to" sales books (and the sales trainers who write them) advise sellers to always ask for a referral after you close a sale, like so:
"Thank you for buying! Do you know anyone else who can use our product?"
Unfortunately, this type of request almost never results in a useful referral because it's asking for the wrong thing, in the wrong way, and at the wrong time. Here's a better way:
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