This Week's Home/Small Business Online News
Smart Blog on Leadership
How is your company measuring progress?
Oct,30,2013
by+ Ryan Smith
If you believe the stats, then most startups are doomed to fail. And depending on who you ask, there are a lot of reasons why most don’t make it. So, what’s the best way for a startup to measure its progress during those pivotal first couple of years?
Simple: customer growth and satisfaction.
To me, what’s always exciting about startups like Instagram for example is how many new customers they’re onboarding and how much users like the platform. And let’s face it, no one can argue with their stats.
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LinkedIn Blog
What Small Businesses Look Like on LinkedIn [INFOGRAPHIC]
Oct,28,2013
by:+Margeaux Brooks
Did you know that 59% of LinkedIn members who have worked for a small business, have never worked for a company larger than 200 employees?
We recently had the pleasure of hosting 100 local small businesses in our Mountain View and New York offices with the goal of learning more about their unique business goals and challenges. We were so inspired by the amazing small business owners and entrepreneurs who attended that we decided to develop a snapshot of what small business looks like on LinkedIn.
This nifty infographic is a glimpse into what small businesses look like on LinkedIn – what they’re talking about, what sparks their interests and what inspires them.
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Small business Trends
Increase Your Website Credibility in the Age of Content Marketing
Oct,30,2013
by:+Drew Hendricks
As content marketing increasingly becomes the standard avenue for building trust and gaining credibility with customers, your website is going to have to keep up with the trend. Heavy-handed and ‘salesy’ strategies that may have worked a few years ago in order to get email opt-ins or conversions just aren’t going to cut it anymore. Consumers are looking for someone they can trust – period. And trust isn’t something you can fake.
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Intuit Small Business Blog
Avoid These 5 Small-Business Scams
Oct,28,2013
by:+Robert Moskowitz
Small businesses are the most common victims of fraud, at the highest rate — 31.8 percent — of any company-size category and with the largest median loss, Reuters reported in September.
“Small businesses are particularly susceptible to fraud because they have fewer resources. Yet, the impact of the resulting losses is usually much greater than for larger businesses,” Michelle DiGangi, an executive vice president at Bank of the West, told the news service. “Fortunately, there are precautions, which in many cases are fairly simple to execute, that owners can take to better protect themselves from being victimized.”
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