Featured Report: How to Make the Most of Your Content Marketing this Holiday Season

This Week's Home/Small Business Online News

SCORE Small Business Blog
Increased Client Retention Practices for Web Based Small Businesses
Nov,21,2013
by+Denise Graziano
Let’s face it, online businesses live in an environment that does not encourage customer relationships, or build loyalty as easily as a brick and mortar store can. However, it can be done. Look to the online success stories to model what they have done. (Amazon and L.L. Bean created a fan base one satisfied customer at a time). Technology gives web based small businesses advantages that can level the playing field with their larger competitors. Giving sufficient attention to customer profiles and delivering what they need is an equally important component for continued online sales success.
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SocialMediopolis
How to Make the Most of Your Content Marketing this Holiday Season
Nov,21,2013
by:+Alesia Krush
The holidays are usually a make-hay time for marketers. One simply can't miss the opportunity of catering to the shoppers' inflated appetites (not to mention that salespeople often whet those appetites themselves).
So, what does your marketing plan include this season - another boring sale? If you are up for something different this year, here are a few ideas for flavoring your festive content with holiday cheer the right way!
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Mobile Marketing Watch
comScore: mCommerce will Make History on Cyber Monday
Nov,21,2013
by:+Michael
comScore has gazed once again into its crystal ball and the future looks bright for mobile commerce this holiday shopping season. Although the six fewer days between Thanksgiving and Christmas this year compared to last year will likely result in a “slight decline” in the overall spending growth rate compared to a typical year, it won’t be noticeable against the backdrop of strong sales across all mCommerce and eCommerce channels.
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Google Think
How Search Influences Holiday Shopping
Nov,22,2013
by:+Nina Thatcher
Holiday shopping is already in full swing, and people are increasingly turning to the internet to get advice on what’s hot, who they should buy from and where they should purchase their gifts. In our study conducted with Millward Brown Digital, we found that searchers are 1.5x more likely to buy than those who don’t use search, making them a particularly valuable audience for marketers. Here’s what you need to know about the search habits of 2013’s holiday shoppers.
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