This Week's Home/Small Business Online News
HubSpot
A Handy Guide to Optimizing Your Social Media Channels
Apr,17,2014
by+Erik Devaney
For some, the word “optimization” conjures up thoughts of complicated mathematics and data analysis. It can seem like one of those things that only a true “data geek” could ever hope to understand.
At its core, however, the science of optimization is really quite simple: It's all about making improvements. It's about taking what you already have and then -- through experimenting and measuring -- figuring out ways to make it even better.
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TNW
Why entrepreneurs shouldn’t shoot down ‘bad’ ideas
Apr,15,2014
by:+RAHUL VARSHNEYA
Ever noticed that whenever Facebook implements a new design change on their website, just how many people crib and rant about the change? Most people are habituated in the way they use products and services and any change, even the slightest brings about a sudden reaction of resistance.
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Small Business Newz
How to build brand trust – 4 essential steps
Apr,17,2014
by:+Jay Gronlund
What?? You’re kidding!! You just can’t trust anyone anymore!! Too often we hear this reaction these days. Sadly the level of trust around the world has declined dramatically over the past few years – just look at the way people see the government, CEO’s, foreign countries with corruption, our Congress, and many brands (company and product/service).
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Knowledge
The Future of Social Media ROI: From Likes to Relational Metrics
Apr,14,2014
by:+David Dubois
Last year’s record haze that blanketed Singapore and surrounding countries caused enormous social media chatter. Singaporeans turned to Twitter and Facebook to voice their concerns, fears and complaints about the smog emanating from burning Indonesian farmland across the Malacca Strait in nearby Sumatra. Many were worried that respirator masks were in short supply as citizens descended on pharmacies to stock up.
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