Featured Report: Is Your Small Business Maximizing Its Use of Email Marketing Software?

This Week's Home/Small Business Online News

Small Business Trends
Is Your Small Business Maximizing Its Use of Email Marketing Software?
Apr,10,2014
by+Drew Hendricks
Email marketing software can be a powerful tool for small businesses. It can drive traffic to your website, increase sales, build brand loyalty, and more. And the software is even more powerful if you take full advantage of the tools available to you.
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App Developer Magazine
Study Finds 80% Of Mobile Content Reads Never Leave The Landing Page
Apr,09,2014
by:+RICHARD HARRIS
Rumble, the smart mobile publishing platform, has announced the findings of its latest quarterly mobile study which identifies how users interact with content and how this affects their likelihood to share articles. This follows on from their first study, which showed that mobile readers have unique engagement habits when it comes to mobile content apps.
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Duct Tape Marketing
How to Get Past Cold Calling
Apr,10,2014
by:+Staff
Cold calling is proven to lead to high levels of anxiety for at least 40 percent of sales people during their careers. That’s why every company should strive to get to the point where they can stop relying completely on cold calling and finally see hot leads coming down the pipeline.
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Marketing Profs
Native Advertising Won't Boost Sales, Influencers Will
Apr,08,2014
by:+Susan Frech
According to a survey (PDF) by the Online Publishers Association, 90% of all online publishers said they expected to be featuring so-called native advertising this year.
We should take note of native advertising then—not only because it's a fresh vehicle for brands to propagate content but because of what it is to the consumer. It's another advertising channel to become desensitized to and requires consumers to work to differentiate between what content to trust and not trust.
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