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Monday, February 17, 2014

Featured Report: The Web’s cacophony of anti-ACA sentiment

This Week's Healthcare Online News

POLITICO
The Web’s cacophony of anti-ACA sentiment
Feb,11,2014
by+PAIGE WINFIELD CUNNINGHAM
Anger is contagious on social media, and it has been easier to use Twitter and Facebook to stoke opposition to Obamacare than to implore people to sign up. Social media experts say supporters of the president’s health law just haven’t been as effective as the seething anti-Obamacare forces in getting out sharp, clear messages.The online war of words could play a role in enrollment for 2014: The deadline is March 31.
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Med City News
Clever Facebook campaign uses Photoshop + fake events to create Alzheimer’s experience
Jan,28,2014
by:+Amanda Harnocz
A Dutch Alzheimer’s group took that common Facebook mistake a step further. First the advocacy group, Alzheimer Nederland, teamed up with local Dutch organizations who hosted real events and used their Facebook pages and photos to carry out the campaign. The groups created fake events and posted pictures from these “events” on Facebook. The scary part? Facebook users were photoshopped into these pictures at events that they never attended. Organizers and people in on the ruse purposefully tagged Dutch celebrities in these photos to intentionally cause confusion. People could also submit their own friends’ photos and have them added in to these fake event pictures.
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Modern Healthcare
Telehealth provider AMC Health names Fickenscher CMO
Feb,12,2014
by:+Rachel Landen
New York-based telehealth services provider AMC Health named Dr. Kevin Fickenscher chief medical officer and president of its healthcare division. Fickenscher, previously president and CEO of the American Medical Informatics Association, has held both executive and academic positions during his career. He is considered an expert in international services, informatics, healthcare information technology, clinical systems, change management, leadership development and business development, according to a release from AMC Health.
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MobiHealthNews
IBM’s Watson Fund invests in health social network WellTok
Feb,12,2014
by:+Brian Dolan
Earlier this year IBM announced that it would invest $100 million into startups that integrate with Watson, its super computing platform, through a new investment fund called Watson Fund. IBM announced that it had helped contribute to health social network company WellTok’s $22 million third round of funding, which was led by New Enterprise Associates and included participation from another new investor — Qualcomm Ventures. Existing investors Emergence Capital Partners, InterWest Partners, Miramar Venture Partners and Okapi Venture Capital also participated.
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Friday, February 14, 2014

Featured Report: Integrating Social Media, Direct, and Email Marketing

This Week's Home/Small Business Online News

SocialMediolopis
Integrating Social Media, Direct, and Email Marketing
by+Peg Samuel
Business marketing used to be a relatively straightforward enterprise, costing you a fixed amount to advertise640px-Social-media-for-public-relations1 in newspapers, magazines and billboards. Direct mailers were commonplace, filling mail boxes across the neighborhood. In today's digital world, you need to take both email and social media into consideration. Both of these platforms, along with traditional direct mail, can be integrated seamlessly for increased profits and widespread brand recognition.
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Pinterest for Business
Repins help you reach more people
feb,12,2014
by:+Staff
Businesses on Pinterest are like concierges, helping people discover and do the things they’re interested in. And the more you help people pursue their interests, the more people you stand to reach on Pinterest. That’s because when Pinners find something that’s helpful or inspirational, they’ll repin it. Repinning not only means that the Pinner can look up that Pin later, it also means they’ve shared that Pin with their followers.
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Site Pro News
Useful Facts About SEO and Social Media
Feb,,2014
by:+Gabriel Ungureanu
How do SEO and social media help drive traffic to your online business? When it comes to driving traffic to your business, SEO and social media platforms both play major roles. To better understand how SEO and social media platforms help your business, it would be easier to look at facts and statistics so you can understand how companies similar to yours have succeeded by using these two traffic drivers.
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Mobile Marketing Watch
Infographic: How Social Media Marketing Boosts Customer Engagement
Feb,12,2014
by:+Michael E.
For those of you waiting for just one more sign that the time has come to use social media marketing to spread the world about your business and market yourself to the masses, the moment of truth has come.
And, in this moment, you’re really in luck. For the social media marketing novices out there, a new infographic from Reach Local exposes the seven unique types of followers that brands have. The info presented below will help you better gauge how to use use social media to your marketing advantage while boosting engagement and brand awareness within the audience most inclined to patronize your business or services.
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Wednesday, February 12, 2014

Featured Report: mHealth creates business opportunities for companies‏

This Week's Healthcare Online News

Modern Healthcare
Retrofitting hospitals for obese patients
Feb,08,2014
by+Sabriya Rice
Facing an increasing number of morbidly obese patients, U.S. hospitals need to invest in architectural designs and equipment to safely and effectively serve these patients, experts say. That includes widening everything from CT scanners to toilets to waiting room chairs to hospital gowns. They say these changes are necessary not only for the patients' safety and comfort, but for the safety of hospital staff.
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MobiHealthNews
Study: How location affects health, fitness app usage
Feb,11,2014
by:+Aditi Pai
At 10 pm, more people in California and the Midwest are using their fitness apps than those in the Tri-State area, (the New York, Connecticut, New Jersey region) according to a recent survey from analytics platform Mixpanel.
The data set is limited to apps and websites from the 1,851 companies that use Mixpanel’s services. Those include Jawbone, Fitbit, Amazon.com, Lyft, Kickstarter, and Dropbox.
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Fierce Mobile Healthcare
Report: mHealth creates business opportunities for companies‏
Feb,06,2014
by:+Greg Slabodkin
A new report from Forrester Research examines how mobile healthcare has changed consumer behavior, and how the resulting data on this behavior can totally transform a firm's relationship with their customers. Unfortunately, according to the report, the ability to use data in real time to drive business decisions currently eludes the majority of firms.
However, eBusiness professionals should not panic, states Forrester. Instead, they should begin to take steps to capitalize on the new opportunities that data affords.
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Healthcare DIY
The Digital 7 Minute Workout by Johnson & Johnson
Feb,07,2014
by:+Andre Blackman
This morning I’m sure you woke up and all but yelled out “Thank Goodness It’s Friday!”. Your week was jam packed wasn’t it? Making sure the kids get to school on time, meeting that work deadline and figuring out a grocery list…this time before actually getting to the grocery store. Our lives are busy and even with the vast amount of connectedness and information at our fingertips, our bodies probably won’t be getting into shape instantly at the touch of a button anytime soon.
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Monday, February 10, 2014

Featured Report: AAFP panel: Telemedicine can help expand care

This Week's Healthcare Online News

MobiHealthNews
Mobile operator offers remote doctor visits in Louisiana, Texas
Feb,06,2014
by+Brian Dolan
Cellular One, a mobile phone service brand that operates in various rural markets across the US, is now offering its subscribers in Texas and Louisiana on demand, mobile phone-based video visits and calls with physicians. The mobile operator is offering the service through a partnership with Hilton Head, South Carolina-based iSelectMD.
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Med City News
In healthcare industry trend, primary care goes grocery shopping
Feb,08,2014
by:+ Claire Hughes
No time to get to the doctor for that annoying sore throat or earache? You can now have that minor illness checked while shopping for groceries at two area Price Chopper stores. The Schenectady-based grocery chain is joining with Ellis Medicine to have a primary care provider -- a doctor, physician assistant or nurse practitioner -- available daily at its locations in Latham and Malta. The new health clinics, located near the pharmacy departments, are the latest in the chain's move toward marketing itself as a purveyor of health and wellness.
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Fierce Health IT
AAFP panel: Telemedicine can help expand care
Feb,07,2014
by:+Susan D. Hall
Telemedicine offers a way for doctors to treat more patients as the Patient Protection and Affordable Care Act brings in more people seeking care. And the quality of care is not compromised, panelists told a recent forum hosted by the Robert Graham Center for Policy Studies in Family Medicine and Primary Care in Washington, D.C.
"Telemedicine is not different medicine," said Jason Mitchell, M.D., director of the American Academy of Family Physicians' Center for Health IT. "It's a different interaction."
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Fierce Health Payer
Most older adults worry reform will hurt healthcare quality
Feb,07,2014
by:+Zack Budryk
Most older Americans worry about how the Affordable Care Act (ACA) may affect hospital patient care and staffing quality, according to an announcement from API Healthcare.
A December survey of 1,700 U.S. adults, commissioned by API and conducted online by Harris Interactive, found that 82 percent of Americans aged 30 and older believe nurses are spread too thin, with 69 percent concerned that millions of new patients entering the healthcare system will cause an overall decrease in quality, according to the statement.
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