Duct Tape Marketing5 Simple Acts to Take Right Now
The months of July and August can be slower ones for many small businesses in the U.S. While we’ve got a thing or two to learn from some other cultures about taking a “real” holiday, many business owners and their clients take vacations and spend less time thinking about business during the summer months.
You may still feel just as busy doing busy kind of things, but the key to making this mini breather pay is to look at the summer months as a launching pad for growth and improvement into next year. Many times we keep our head down doing the work and can’t seem to find the right amount of time to dedicate to the needs of the business. Read More
Small Businesses That Operate Only on Social Media
by: Megan Totka
Light Span Digital8 Social Media Questions You May Be Afraid to Ask, & The Answers
In our work if we’re lucky we get tons of social media questions. If we’re unlucky we get demands. Either way, the online space causes a lot of uncertainty and confusion expressed via unique questions and requests. So we collected some of the more unusual social media questions and answers, here for your entertainment and education. Can we create a hashtag?
Business News Daily
When Customer Loyalty Isn't Enough, Turn to Word-of-Mouth
by: Nicole FallonThere's no question that customer loyalty matters. According to a recent survey by digital business solutions provider Huzzah Media, repeat customers and word-of-mouth referrals are the best sources of revenue for 80 percent of small businesses. But are you focusing enough on the latter to sustain business growth? you need to place just as much emphasis on capturing the customers you don't have yet, and these prospective customers are often obtained by word of mouth, experts say."In today's always-on world, consumers are constantly talking about their personal experiences with stores, brands or products, and they make a big impact on whether they will shop with you in the future," said Lance Brown, vice president of product development at. "Personal anecdotes are generally what resonate with new customers, since direct feedback is viewed as more reliable.Businesses that implement a referral program are encouraging their customers to 'share the love' and, therefore, can help drive more business Read More
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