Featured Report: How to Keep Social Media Followers Engaged

Duct Tape Marketing

Growth Hacking is Just Effective Marketing
July,07,2014
by:  JOHN JANTSCH

The term “growth hacking” is all the rage these days, and in my mind it’s a bit of a silly concept. (There are even several books dedicated to the topic Effective marketers have always been “growth hackers” at heart.It’s not that I think focus on growth is silly and I certainly don’t think using creativity and ingenuity to gain attention and build a user base is silly either – it’s just that there’s nothing really new about it. The new generation of growth hackers types want you to believe that they are almost anti-marketing when, in fact, all they are is anti wasteful marketing – but that’s something that everyone should be able to agree upon.  Read More

ZD Net

Google steps up Facebook duel for SMBs

June,12,2014
by: Larry Dignan 
Google has launched "Google My Business," a free tool so small and medium-sized businesses can update their information, add photos, connect with customers and manage their profiles via a mobile app.  The move highlights how Web giants are increasingly looking toward SMBs to maintain growth and cultivate long-term advertising customers. For Google, the SMB effort is a nice way to get businesses to dip their toes into Adwords and the search giant's advertising tools. Google My Business essentially creates an SMB suite and gives the Google+ dashboard and Places a similar user experience.  Read More

Site Pro News

How to Keep Social Media Followers Engaged

July,10,2014

by: Francesca Di Meglio 

You have to be on social media to survive in business today. Unfortunately, most people don’t know how to keep their followers engaged once they’ve drawn them in. Experts say you should think of it like a personal relationship: You need to be both trustworthy and a good conversationalist. They liken it to starting a conversation with the person in front of you at the supermarket, who would deem you a weirdo if you just kept shoving advertisements in their face.  Read More

Web Pro News

People Are Trusting Online Reviews More Than Ever

July,08,2014
by: Chris Crum
It appears that people are not only turning to online reviews for local businesses more and more, but they are actually trusting them more than ever despite all the media coverage questioning their legitimacy.BrightLocal recently put out the results of its 4th annual Local Consumer Review Survey, finding that for better or worse, online reviews are only gaining momentum with consumers. Most (57%) of consumers have searched online for a local business over 6 times in the past year, while 39% have searched online for local businesses at least one time per month, and 15% searching almost every day. Read More




KaratBars International

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