This Week's Home/Small Business Online News
Why Social Media Isn't the Problem. You Are
I recently came across this post about flash sale sites and their "social media problem." The article mentions the high level (44 percent) of negative sentiment on the flash sale social media footprint. The "fans" of these sites complain about shipping, forced log-ins, customer service, and product selection, among other things. But by labeling this as a "social media problem," the focus moves away from the real issue: the flash sales business model.
Social Media Examiner
How to Track Your Facebook Ad Conversions
Do you know how to measure your return on investment (ROI) on Facebook ads? Do you know how to tell if your Facebook ad is accomplishing your objective? In this article, I’ll cover what Facebook conversion tracking and offsite pixels are, why they matter and how to start tracking the conversions of your Facebook ads
Business News Daily
4 Tips for Improving Your Small Business Website
In today's digital world, having an online presence is critical to small businesses’ success. Although great design and colors are essential, it takes a little more finesse to really grab the consumer's attention.
Rebecca Swift, head of creative planning for iStockphoto — an online source for stock images, media and design elements — believes the visual language used on a website must represent the company's values and connect with its customers.
Small Business Trends
Are Your B2B Proposals Working For You?
There are people who will tell you that you should never, ever write business proposals. Proposals take a lot of time, the argument goes. There’s a lot of work involved. The very act of putting together strong business proposals draws heavily on your expertise and insight. You’re making an investment when you create a proposal – and if the client doesn’t close the deal with you, it’s an investment that returns nothing.
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Healthcare Online 2/7