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Social Media Today
Retailers Battle It Out on Social for Black Friday Supremacy
With only four days left until the single biggest shopping day of the year, it is almost impossible to avoid Black Friday ads on any medium, including social media. There are literally thousands of tweets, posts and ads compelling us to “Save Early!”, “Preview the Holiday Gift Guide”, and hurry up because “Special Prices Start Now….” And while it is too early to tell which retailers will ultimately come out on top, the research team at Shareablee, a social business intelligence platform, has identified which brands are leading the pack along with suggestions on how the laggards might be able to catch up.
Gallup Business Journal
Creating Social Marketing That's Actually Social
by:+Ryan Darby and Jake Herway
Is marketing through social media an epic fail? Not necessarily -- but it's facing surprising problems. Despite dramatic efforts to market using social media, most businesses are experiencing little, if any, positive benefits from it. According to a Financial Times survey, 91% of businesses report that social media has no real impact on their sales. And Gallup's 2012 Mobile Retailing Study found that 62% of customers feel that social media has no influence on their purchasing behavior. The reality that social media has little influence on buying behavior is especially troubling given the amount of money businesses are pouring into it.
Mobile Marketing Watch
Retailers Go All In on Mobile, Online Marketing for 2013 Holidays
Retailers are ramping up their ad spending in time for the holidays and it will soon be apparent. In fact, ad spending on mobile is poised to hit record heights this year, the impact of which could be eCommerce similarly reaching record heights. By eMarketer‘s latest estimates, US retailers are on pace to increase digital ad budgets by 15.7% to $9.50 billion.
5 Ways Small Business Owners Can Mobilize Their Marketing
by:+Kristy L. Campbell
Today's consumers are more mobile-dependent than ever before. In fact, according to Pew Internet, 91 percent of American adults own a cell phone, 56 percent own a smartphone and 35 percent of Americans over the age of 16 own a tablet. Mobility has become an integral part of our culture with users checking email, shopping online, and visiting social media sites from their mobile devices. The momentum shows no signs of slowing down, making it all the more important for small businesses to target customers through mobile. Below are 5 tips for small business owners to mobilize their marketing strategies.
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