This Week's Home/Small Business Online News
Which Web Host Should You Choose for Your Small Business?
A website is essential to the success to any small business these days, even if your company has nothing to do with technology. Your website is your calling card, a place where most people will get their first impression of your business. If you want your business to stand out, you need a solid e-commerce tool (especially if you are selling things online), a useful and well-designed interface, and a reliable site that users can always access. A solid web hosting service can give you all three of those. So which web hosting is the best? Let's look at the options.
Site Pro News
Twitter Launches New Advertising Options for Small Businesses
Small businesses and large enterprises are now created equal – at least when it comes to advertising on Twitter. Twitter announced its new advanced advertising interface for small businesses and other self-service advertisers recently. It doesn’t matter if you’re operating a small online store or are the webmaster of a local car dealership, if you currently use Twitter Ads or have been invited to join, you now have an all access pass to powerful targeting and reporting tools. Prior to the announcement, these advanced options and reports were only available to big brands and big spenders.
Small Business Newz
Online Essentials All Small Business Marketers Should Know
As new businesses are started every day across the U.S., many of those entrepreneurs are grappling with the realities of how to market their ideas, products and services. Limited resources and an overabundance of options requires filtering and prioritization when it comes to where marketing investments are made, whether it’s content, blogging, social media, or SEO. Common questions include: What to measure? What if it fails? What should we outsource? Here are a few answers to those questions that I was asked as prep for an interview: What advice do you have for business owners or entrepreneurs who are staying out of blogging and/or social because they don’t feel they can produce enough content on a regular basis to keep things interesting?
Six Simple And Irresistible Alternatives To The Elevator Pitch
“The purpose of the pitch isn’t necessarily to move others to adopt your idea, it’s to offer something so compelling it begins a conversation,” according to New York Times bestselling author, Daniel H. Pink. I recently talked to Pink about his new book, To Sell is Human, The Surprising Truth About Moving Others. Pink says that today there more opportunities than ever to get your message out. Yet the traditional elevator metaphor of pitching (the 30 second pitch) is in need of a tune-up, especially in the digital marketplace of ideas. Pink and I talked about his “six successors to the elevator pitch.” You might want to consider some of these before pitching your next idea, product, company, or cause.
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