Friday, May 3, 2013

Featured Report: 7 Ways to Improve Your Social Media Engagement



This Week's Home/Small Business Online News
Marketing Land
“Get More Likes”: Facebook Promoted Page Ads Now Available Globally
May,01,2013
by+Ginny Marvin

First introduced in the U.S. last December, Facebook has now made Promoted Page ads available globally.The ads are designed with small businesses in mind to help them garner more Likes for their pages without needing large budgets or sophisticated targeting. Page administrators can launch a Promoted Page ad directly from the Admin Panel
The ads will show in users’ news feeds as well as in the right column on desktops. Facebook will actually create three versions of a Page ad automatically, including a Sponsored Story ad. Admins can pause or edit the ads from within Ads Manager.
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Intuit Small Business Blog
How to Make Your Small Business Look Bigger
May,01,2013
by:+Michael Ansaldo

Perception is reality, as the old expression goes. People trust big brands because they perceive them to be more successful and to offer greater value than smaller ones. But even the tiniest of companies can instill confidence in consumers by making some strategic changes — and puffing up their chests a little. Here are five simple steps a small-business owner can take to make a big impression in the marketplace:
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Social Media Examiner
7 Ways to Improve Your Social Media Engagement
May,02,2013
By:Bryden McGrath+

Is your company’s social media as stale as last month’s bread? Would you like to get more people-to-people interaction and begin a real conversation with your audience on social media?
No matter your company’s industry or size, you can encourage these deeper connections and improve your social media engagement.
Here are some tips to help you encourage people-to-people interaction, whether you are on Facebook, Twitter, Google+, LinkedIn, Pinterest, Foursquare or Instagram.
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Duct Tape Marketing
How to Make Strategy More Than a Nice Idea
Apr,29,2013
by:+John Jantsch

Few things are more confusing to business owners and marketers than the idea of marketing strategy.
I think that’s due in part to simple misunderstanding by many who try to apply the concept, but it’s also due to the fact that strategy is very malleable – that is to say, it can be many things.
A very solid way to define business strategy is the effective use of resources to reach stated objectives. Perhaps a more tangible way to define marketing strategy would be the effective use of resources to create and communicate a valuable and profitable difference in the marketplace.
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