Wall Street Journal
In Viral Videos, It’s OK To Be the Underdog
July,18,2014
by: Beau Lewis
I started Seedwell, a company with my two best friends that made viral videos professionally. We wanted to create videos that made people laugh and share; the business was more of a side-effect. However, as it grew, it started to resemble an agency. We found that our work got worse as we compromised creative control in order to get approvals from larger clients. Then I joined my wife, Debbie Sterling, at her startup for girls toys: GoldieBlox, where we have the built-in advantage of doing all of our viral videos in-house while remaining a small business. Read More
Social Media Examiner
How to Use Twitter Analytics to Find Important Data
July,28,2014
by: Alex Bossenger
Do you use Twitter’s built-in analytics tool? Are you looking for new ways to measure success on Twitter? Twitter’s Analytics tool is the social network’s best-kept secret and gives you access to data that other third-party services can’t. In this article I’ll show you how to get access to Twitter Analytics and find the data you need to track your campaign success. Read More
Miami Herald Business Monday
Q&A with Dan Levy, Facebook’s global director of small business
July,27,2014
by:TASHA CUNNINGHAM
Facebook is serious about small businesses. And for Dan Levy, Facebook’s global director of small business, that means starting each day with a laser-like focus on how the social media giant can help small-business owners get the most out of using the platform to promote their products and services.
July,27,2014
by:TASHA CUNNINGHAM
Facebook is serious about small businesses. And for Dan Levy, Facebook’s global director of small business, that means starting each day with a laser-like focus on how the social media giant can help small-business owners get the most out of using the platform to promote their products and services.
Having owned a small business himself for two years, Levy understands how difficult it can be to be successful.
“I get it,” said Levy. “I started Justarrive, a cloud-ticketing company for college and professional sports teams, while I was in college. It was a great experience to have the opportunity to build something, and it allowed me to understand the opportunities and challenges of being a small-business owner.” Read More
Convince and Convert
Why It Might Be Time to Completely Change Your Social Media Strategy
July,25,2014
by:
I recently delivered the closing keynote at the Social Fresh Conference in Orlando (the next Social Fresh – a conference I very much endorse – is in October in San Diego).
My presentation was called “Shotguns Trump Rifles: Why Social Success is Now a Volume Play” and was one of most controversial talks I’ve ever given about social media strategy.
I’ve embedded the slides and video below, and I do hope you’ll spend a few minutes now (or download for later) because this issue impacts every single person using social media strategy for business. Read More
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