Wednesday, February 19, 2014

Featured Report: More patients using online doctor reviews to choose a physician

This Week's Healthcare Online News

SearchHealthIT
Probst: National patient identifier would reduce cost, increase safety
Feb,18,2014
by+Don Fluckinger

WASHINGTON, D.C. -- By his own admission, Marc Probst, vice president and CIO at Intermountain Healthcare in Salt Lake City, is not enough of a data scientist to explain exactly how much health information exchange would be simplified if Congress were to overturn its ban on a national patient identifier. He just knows in his gut it would make data exchange a lot more efficient.
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HealthDataManagement
Retailers Making Moves into Health Care Space
Feb,18,2014
by:+Neil Versel

This month, the Office of the National Coordinator for Health Information Technology and the White House Office of Science and Technology Policy announced that CVS has joined with competitors Walgreens, Kroger, Rite Aid and Safeway to endorse the Blue Button initiative, giving pharmacy customers an easy way to download and share their prescription records. The five companies also will work together "towards standardizing patient prescription information to fuel the growth of private-sector applications and services that can add value to this basic health information," according to the ONC announcement.
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Modern Healthcare
More patients using online doctor reviews to choose a physician
Feb,19,2014
by:+Sabriya Rice

More consumers are turning to physician-rating websites to seek information on their doctors, in the same way as they would when evaluating a new car to buy or a movie to watch, according to a survey released today in the Journal of the American Medical Association. The study authors caution there are possible implications to treating reviews of physicians in this manner.
The survey found 65% of respondents were aware of online physician ratings, and of those who used the sites, 35% reported selecting a physician based on good reviews, while 37% avoided a physician based on bad reviews.
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Physicians Practice
Medical Practices Must Remember That Patients are Customers Too
Feb,11,2014
by:+Jennifer Frank, MD

We just returned from vacation — a leisurely seven days in a tropical climate. Returning to snowy weather clocking in at 10 degrees below zero was … actually good. I was ready to be done with vacation, as wonderful and enjoyable as it was. Not only was I ready to give up the 400-square-foot room I shared for a week with my offspring, but I was also ready to get back to real life and apply some of the things I thought about during my time off. - See more at: http://www.physicianspractice.com/blog/medical-practices-must-remember-patients-are-customers-too?GUID=CBC6BBCA-23FB-45F9-98C0-2F81BAAB9362&rememberme=1&ts=18022014#sthash.3NqyAhKk.dpuf
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Monday, February 17, 2014

Featured Report: The Web’s cacophony of anti-ACA sentiment

This Week's Healthcare Online News

POLITICO
The Web’s cacophony of anti-ACA sentiment
Feb,11,2014
by+PAIGE WINFIELD CUNNINGHAM

Anger is contagious on social media, and it has been easier to use Twitter and Facebook to stoke opposition to Obamacare than to implore people to sign up. Social media experts say supporters of the president’s health law just haven’t been as effective as the seething anti-Obamacare forces in getting out sharp, clear messages.The online war of words could play a role in enrollment for 2014: The deadline is March 31.
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Med City News
Clever Facebook campaign uses Photoshop + fake events to create Alzheimer’s experience
Jan,28,2014
by:+Amanda Harnocz

A Dutch Alzheimer’s group took that common Facebook mistake a step further. First the advocacy group, Alzheimer Nederland, teamed up with local Dutch organizations who hosted real events and used their Facebook pages and photos to carry out the campaign. The groups created fake events and posted pictures from these “events” on Facebook. The scary part? Facebook users were photoshopped into these pictures at events that they never attended. Organizers and people in on the ruse purposefully tagged Dutch celebrities in these photos to intentionally cause confusion. People could also submit their own friends’ photos and have them added in to these fake event pictures.
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Modern Healthcare
Telehealth provider AMC Health names Fickenscher CMO
Feb,12,2014
by:+Rachel Landen

New York-based telehealth services provider AMC Health named Dr. Kevin Fickenscher chief medical officer and president of its healthcare division. Fickenscher, previously president and CEO of the American Medical Informatics Association, has held both executive and academic positions during his career. He is considered an expert in international services, informatics, healthcare information technology, clinical systems, change management, leadership development and business development, according to a release from AMC Health.
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MobiHealthNews
IBM’s Watson Fund invests in health social network WellTok
Feb,12,2014
by:+Brian Dolan

Earlier this year IBM announced that it would invest $100 million into startups that integrate with Watson, its super computing platform, through a new investment fund called Watson Fund. IBM announced that it had helped contribute to health social network company WellTok’s $22 million third round of funding, which was led by New Enterprise Associates and included participation from another new investor — Qualcomm Ventures. Existing investors Emergence Capital Partners, InterWest Partners, Miramar Venture Partners and Okapi Venture Capital also participated.
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Friday, February 14, 2014

Featured Report: Integrating Social Media, Direct, and Email Marketing

This Week's Home/Small Business Online News

SocialMediolopis
Integrating Social Media, Direct, and Email Marketing
by+Peg Samuel

Business marketing used to be a relatively straightforward enterprise, costing you a fixed amount to advertise640px-Social-media-for-public-relations1 in newspapers, magazines and billboards. Direct mailers were commonplace, filling mail boxes across the neighborhood. In today's digital world, you need to take both email and social media into consideration. Both of these platforms, along with traditional direct mail, can be integrated seamlessly for increased profits and widespread brand recognition.
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Pinterest for Business
Repins help you reach more people
feb,12,2014
by:+Staff

Businesses on Pinterest are like concierges, helping people discover and do the things they’re interested in. And the more you help people pursue their interests, the more people you stand to reach on Pinterest. That’s because when Pinners find something that’s helpful or inspirational, they’ll repin it. Repinning not only means that the Pinner can look up that Pin later, it also means they’ve shared that Pin with their followers.
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Site Pro News
Useful Facts About SEO and Social Media
Feb,,2014
by:+Gabriel Ungureanu

How do SEO and social media help drive traffic to your online business? When it comes to driving traffic to your business, SEO and social media platforms both play major roles. To better understand how SEO and social media platforms help your business, it would be easier to look at facts and statistics so you can understand how companies similar to yours have succeeded by using these two traffic drivers.
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Mobile Marketing Watch
Infographic: How Social Media Marketing Boosts Customer Engagement
Feb,12,2014
by:+Michael E.

For those of you waiting for just one more sign that the time has come to use social media marketing to spread the world about your business and market yourself to the masses, the moment of truth has come.
And, in this moment, you’re really in luck. For the social media marketing novices out there, a new infographic from Reach Local exposes the seven unique types of followers that brands have. The info presented below will help you better gauge how to use use social media to your marketing advantage while boosting engagement and brand awareness within the audience most inclined to patronize your business or services.
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