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Friday, April 11, 2014

Featured Report: Is Your Small Business Maximizing Its Use of Email Marketing Software?

This Week's Home/Small Business Online News

Small Business Trends
Is Your Small Business Maximizing Its Use of Email Marketing Software?
Apr,10,2014
by+Drew Hendricks
Email marketing software can be a powerful tool for small businesses. It can drive traffic to your website, increase sales, build brand loyalty, and more. And the software is even more powerful if you take full advantage of the tools available to you.
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App Developer Magazine
Study Finds 80% Of Mobile Content Reads Never Leave The Landing Page
Apr,09,2014
by:+RICHARD HARRIS
Rumble, the smart mobile publishing platform, has announced the findings of its latest quarterly mobile study which identifies how users interact with content and how this affects their likelihood to share articles. This follows on from their first study, which showed that mobile readers have unique engagement habits when it comes to mobile content apps.
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Duct Tape Marketing
How to Get Past Cold Calling
Apr,10,2014
by:+Staff
Cold calling is proven to lead to high levels of anxiety for at least 40 percent of sales people during their careers. That’s why every company should strive to get to the point where they can stop relying completely on cold calling and finally see hot leads coming down the pipeline.
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Marketing Profs
Native Advertising Won't Boost Sales, Influencers Will
Apr,08,2014
by:+Susan Frech
According to a survey (PDF) by the Online Publishers Association, 90% of all online publishers said they expected to be featuring so-called native advertising this year.
We should take note of native advertising then—not only because it's a fresh vehicle for brands to propagate content but because of what it is to the consumer. It's another advertising channel to become desensitized to and requires consumers to work to differentiate between what content to trust and not trust.
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Wednesday, April 9, 2014

Featured Report: A new idea for extending the reach of a care team: Hiring & training ‘grandparents’

This Week's Healthcare Online News

Reuters
Doctor appointment availability varies by insurance type
Apr,07,2014
by+ANDREW M. SEAMAN
(Reuters Health) - People's chances of getting a new primary care doctor vary depending on their insurance, according to a new study. Researchers calling doctors' offices and claiming to be a patient with private insurance had about an 85 percent success rate for getting appointments. Their success rate was about 58 percent when they claimed to have Medicaid, the government insurance for the poor.
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HealthDataManagent
Patient Collections: How I.T. Helps Sort Out the Mess
Apr,08,2014
by:+Gary Baldwin
In the era of high-deductible plans, managing patient collections is sure to become one of the biggest revenue cycle challenges. Now, providers must do far more than establish insurance eligibility or qualify patients for charity care. Below, two providers describe their use of niche revenue cycle applications and how they plan to address these challenges.
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Med City News
A new idea for extending the reach of a care team: Hiring & training ‘grandparents’
Apr,08,2014
by:+Deanna Pogorelc
A colleague’s comment some 15 years ago sparked Dr. Tim Garson’s grand idea for a way to expand access to affordable healthcare while lowering costs to the system. “He came up to me and said, you know, 50 percent of my patients could be taken care of by a good grandmother,” recalled Garson, now the director of the Center for Health Policy at University of Virginia.
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HealthDataManagement
10 Top Drugs Now or Soon With Generic Equivalents
Apr,09,2014
by:+Staff
Overall spending on traditional prescription drugs -- mostly pills used to treat common conditions such as high cholesterol and depression -- will decline 4% by the end of 2015, largely because of the availability of generic medications, according Express Scripts. Here are 10 of the top brand-name drugs that had generic equivalents become available in 2013 or are expected to have generics available this year, courtesy of Express Scripts.
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FGXPress PowerStrips

Monday, April 7, 2014

Featured Report: Patients are actually customers … Who knew?

This Week's Healthcare Online News

HealthDataManagement
FDA Opens Public Comment Period for New HIT Strategy
Apr,06,2014
by+Greg Slabodkin
The public will get a chance to comment on a proposed risk-based regulatory framework for health information technology developed by the Food and Drug Administration in coordination with the Office of the National Coordinator for Health IT and Federal Communications Commission.
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Med City News
Patients are actually customers … Who knew?
Apr,02,2014
by:+Lisa Suennen
I was finally getting to my giant pile of reading this week when I saw an article in Health Care Information Week that included the following sentence:
As consumer satisfaction begins to have a bigger impact on the bottom line, more hospitals are hiring a chief patient experience officer (CXO) to treat patients like valued customers.
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FierceHealthIT
Is the health IT market on the brink of a bubble?
Apr,04,2014
by:+Ashley Gold
Two health IT companies that did particularly well in their initial public offerings (IPO)--IMS Health, seeking to raise $1.4 billion and Castlight Health, valued at more than $3 billion--highlight a booming sector. But could it all burst? Paul Teitelbaum, managing director and medical device/healthcare IT mergers & acquisitions expert at Mesirow Financial, a Chicago-based investment banking firm, said healthcare reform is driving the high IPOs and HIT companies have strong potential for growth, Healthcare Informatics reported.
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FierceHealthPayer
Lingering exchange glitches could spark lawsuits
Apr,03,2014
by:+Alicia Caramenico
Thousands of Nevadans may have paid for exchange plans but remain uninsured because of problems with the state's online marketplace, alleges a class-action lawsuit filed against Nevada, Xerox and the Silver State Health Insurance Exchange, which runs Nevada Health Link, the Las Vegas Review-Journal reported.
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