This Week's Home/Small Business Online News
Word of Mouth.org
50 Small Things You Can Do To Improve Your Customer Service
Apr,18,2013
by+ Greg Meyer
“The Thank You Effect” is an example of a small action that prompts meaningful next steps to measurably improve service in any company. In my experience, there are a number of these small actions that, when evangelized through a support team or through the larger company, can really make a difference on the customer experience.
So I made a list of 50 small things that you can do to measurably improve customer service in your company. I’m not a purist, so some of these things might be “bigger than a bread box” — or need to be broken down into component steps — and aren’t quite ready to be measured on their own. And I do believe that adding only some of these steps will really improve the service culture at your company.
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Inc. Magazine
Why Customer Reviews Trump Social-Media Marketing
Apr,18,2013
by:+Michael Fertik
More and more businesses are pouring time and money into tweeting and posting on Facebook. But there's a better way. Sometimes, it seems like it's all social, all the time. But are companies really getting everything they need from the social-media conversation? Absolutely not.
There's ample customer engagement in the social scene, but for many organizations, it's also a loud and noisy cocktail party, with lots of guests all clamoring for the host's attention. It's hard to hear precisely what's important--and there's little mechanism for aggregating information into usable intelligence.
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Entrepreneur.com
Change the Rules: 5 Ways to Bring Mission Into Your Business
Apr,17,2013
By:+Yanik Silver
In his book "Maverick Startup," serial entrepreneur Yanik Silver lays out his strategies for turning your big idea into a profitable business, without taking on debt, partners or even a business plan. In the following excerpt, Silver focuses on strategies for building a meaningful mission that can also boost your bottom line.
What if you could combine making more in your business with creating a bigger impact on the world?
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Social Media Examiner
How to Boost Engagement on Your LinkedIn Company Page
Apr,18,2013
by:+Mike Delgado
Are you leveraging your LinkedIn Company Page as best you can?
In a recent LinkedIn study, 50% of current company followers stated they are more likely to purchase products and services from a business they engage with on LinkedIn.
This means that an active LinkedIn presence could help your business. And you’ll likely want to improve engagement on LinkedIn.
Here are five simple ways to boost engagement with your LinkedIn followers
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