This Week's Home/Small Business News
Social Media Today
A Google+ Overview: Breaking Through Misconceptions
Apr,2,2013
by+Stephanie Frasco
If you only take one thing away from my engagement series, it should be this: each social network is unique in its own way, with its own personality and set of best practices. Knowing how each social network operates is going to give you a head start in your social media marketing by allowing you to connect to your past, present, and future audience in an acceptable manner.
As I continue my engagement series, in the next two posts we will switch focus to Google Plus. Google Plus is the newest of the group, and like it or not, it is Google, and thus should not be ignored. There are tons of rumors floating around about how Google Plus will help you with your SEO rankings. While this may or may not true, it shouldn't be the sole reason to use G+. The reason to use G+ is to connect and converse with your audience
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Small Business Newz
Marketing You: The key to building a great business!
Apr,o4,2013
by:+Jim Connolly
It has never been easier to locate people or suppliers in your industry, who are capable. Search engines and social networks allow us to find capable people and check them out, without even picking up a phone.
Your capabilities
So, if you are relying on being capable, as a way to build your business, you are going to find yourself consistently fighting to get noticed. You will find yourself consistently having to justify your fees. You will find yourself consistently having to compete against all those other capable people and businesses. You will find yourself unable to look to the future with confidence.
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Social Media Examiner
Facebook Marketing for Small Business: What You Need to Know
Apr,05,2013
By:+Michael Stelzner
Is your business on Facebook? Are you wondering how a small business can benefit from Facebook marketing? To learn about the opportunities for small businesses, I interview Ramon Ray for this episode of the Social Media Marketing podcast.
Listen to Podcast
Duct Tape Marketing
5 Lessons from a Failed Business
Apr,04,2013
by:+Vitra Singh
I started a small business. And I failed. Not exactly the ideal outcome for an aspiring entrepreneur.
Looking back, there are things I should have done differently. Here are 5 pitfalls to avoid, based on my own experiences:
1. Avoid jumping in too quickly: I came up with my business idea while in grad school for my MBA. The inspirational case studies of individuals who took their companies from zero to millions motivated me – and that’s a great thing. I was so enthusiastic about the idea and eager to serve a demographic I could closely relate to, so I invested my savings into the idea without much structure or detailed knowledge of the industry. Before putting many eggs in one basket, be sure to actually know about the industry inside and out (back, front, and sideways too.) Start by asking yourself these questions: Is there room in the market for one more business and if so, does the market want specifically what you are offering? Is there competition and how are they doing it? How do reach your target audience?
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