This Week's Home/Small Business Online News
Entrepreneur.com
How to Take Control of Your Business' Online Reputation
Oct,17,2013
by+Lindsay LaVine
Potential customers are increasingly turning to dozens of review websites to view others' opinions before trying a new product or service. According to two recent Nielsen studies, 85 percent of consumers polled go online for information and reviews about local businesses, and 70 percent of consumers said they trusted online reviews.
We spoke with Michael Fertik, founder and CEO of Silicon Valley-based online reputation management company Reputation.com, to find out how business owners can take control of their online reputation today.
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Mobile Marketing Watch
Retailers Banking on The Power of Mobile for 2013 Holiday Season
Oct,17,2013
by:+ChristaH
Baynote published on Thursday the results from its inaugural 2013 Holiday Predictions Survey.
The survey, conducted in partnership with the e-tailing group, found that retailers are “cautiously optimistic.” In fact, 60% of those surveyed are forecasting growth in excess of 10 percent for 2013 online holiday season revenue, in line with industry forecasts.
Not surprisingly, retailers expect mobile to play an increased role in driving sales with minimal contributions from social media.
The study surveyed 77 U.S. retailers with annual revenue ranging from less than $20 million to more than $5 billion.
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Wishpond
12 Effective Ways to Use Facebook to Drive Traffic to Your Blog
Oct,17,2013
by:+Staff
Driving traffic to your blog is essential. Regardless of the quality of articles you write, without readers, your efforts as a marketer fail. Facebook provides incredible opportunities to increase your blog article readership.Here are 12 actionable, effective, creative methods on Facebook to drive traffic to your blog.
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Small Business Newz
11 Big Myths About Social Media and Content Marketing
Oct,17,2013
by:+Jay Baer
Much of what we’ve come to believe about social media and content marketing is wrong. They are myths. Time to crush them. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute:
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