This Week's Healthcare Online News
Med City News
Want to sell to docs and hospitals? Make your web site mobile friendly and video rich
Oct,04,2013
by+Veronica Combs
Google and HIMSS Analytics talked with doctors, IT directors, and hospital executives to dig into their buying habits. No surprise in the initial findings – people go online to do research before buying.
The shopping process is constantly changing for B2B buyers ’ they now complete more than half of the purchase cycle before even contacting a sales rep. They’re gathering information, comparing options, and doing so without your input.
Doctors and hospital administrators are no exception. We found that every phase of their decision journey is evolving thanks to the web, from information gathering to post-sale and back again.
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Reuters
Hospital shares up on signs of big demand for Obamacare insurance
Oct,03,2013
by:+Bill Berkrot
(Reuters) - Shares of hospital operators rose on Thursday on a strong show of interest in newly launched insurance plans under President Barack Obama's healthcare law, raising hopes that millions more Americans would become paying customers next year.
One of the biggest issues traditionally pressuring the profits of hospital chains has been the debt incurred by treating vast numbers of uninsured patients using emergency rooms for primary care and then being unable to pay their bills.
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Fierce Health IT
Sharp HealthCare checks out kiosks for check-in
Oct,02,2013
By:+Ashley Gold
What if checking into the doctor's office was as easy as checking in for a flight or buying movie tickets at a self-serve kiosk? San Diego, Calif.-based Sharp HealthCare, answered that question by implementing electronic check-in at three of its clinics. "We feel this is another avenue to maintain and increase patient satisfaction goals," Michelle Calleran, director of IT for Sharp, told FierceHealthIT in an interview. A second goal was to improve staff satisfaction, add another area of support, help their workloads and improve their job performance. It helps with physician satisfaction, too, she said. "It really does align with those values."
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Fierce Health Payer
Insurers take exchange marketing, education into own hands
Oct,02,2013
by:+Dina Overland
Despite the Obama administration's effort to highlight the wide popularity of health insurance exchanges, very few consumers actually know the online marketplaces opened only two days ago.
A recent survey from Kaiser Family Foundation found most consumers, particularly those without health coverage, were unaware exchanges were opening on Tuesday. Of the 1,503 adults polled before open enrollment began, 66 percent didn't know when the marketplaces opened.
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