This Week's Home/Small Business Online News
Social Media Today
Does Social Media Equal Good Customer Service?
Oct,03,2013
by+Christianna Giordano
The answer is yes. And no.
Social media has become many companies’ answer to providing better customer service by engaging with problems they find online, responding to complaints and providing more personal feedback, but has that meant that customer service has gotten better? Nope.
Our office just had the pleasure of hearing from Peter Shankman, three-time author and entrepreneur, about his newest endeavor, bettering customer service. While we first turned to Shankman for insight on personal branding (great interview, I recommend watching), it turns out his understanding of customer service is just as perceptive. According to Shankman’s research, 80% of businesses believe they deliver “superior” customer service. In reality, only 8% of customers have experienced superior service from those same companies. Now, there is no question that great customer service is essential to a successful business, but the question is, is social media the way to get it?
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Mobile Commerce Daily
Mobile to drive spike in online shopping on Thanksgiving Day: Accentur
Oct,08,2013
by:+Chantal Tode
Online shopping is expected to see a spike over the Thanksgiving holiday weekend as mobile users will look for the best deals without having to visit a bricks-and-mortar store.
The percentage of consumers planning to do most of their Black Friday shopping online is up to 30 percent this year, compared with 25 percent last year, according to the report. Mobile will likely play an important role in sales on this day as well as Thanksgiving day, as users look for special offers from their smartphones while taking a few breaks from the festivities.
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Marketing Land
Collect Email Subscribers With Landing Pages That Convert At 50%
Oct,09,2013
By:+Chris Hexton
Using a dedicated landing page for an email marketing list can lift conversion rates up to 50%.
That’s an impressive figure! Better yet, a landing page per list, or per campaign, gives you the power to maximize the effectiveness of each individual funnel. This means you can play with all of the elements from the moment the customer hits your landing page to the moment they receive and react to your emails.
Perhaps best of all, dedicated email landing pages allow you to use all of the great conversion optimization techniques that usually apply to your landing pages, so you can use the same tactics in relation to email marketing.
This post shares examples and provides guidance on how you can use dedicated landing pages to increase your subscriber conversions rates.
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Entrepreneur.com
5 Ways to Become a Social Media Rock Star
Oct,09,2013
by:+Ian Lurie
Q: Please name the top five things that make your social media advertising strategy successful.
-Sundas Liagat
A: Social-media success is often a long list of little things done right. While there is no shortcut to success, the below tips will help get your social-media campaign on the right track.
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