Wall Street Journal
Social Media Spending is on the Rise But Impact Is Hard to Measure
Sept,03,2014
by: NATHALIE TADENA
According to new research from Duke University, spending on social media outlets such as Facebook and Twitter currently represents 9% of marketing budgets and is expected to increase to more than 13% over the next 12 months. And in the next five years, that percentage is projected to rise to more than 21%. The study, which is based on responses from 351 top marketing executives, found that spending on digital marketing broadly is expected to jump 11% in the next year while traditional advertising budgets are expected to contract 3.6%. Read More
5 Major Reasons People Still Use Email [Infographic]
Sept,04,2014
by: Chelsea Hejny
We’re always stressing the importance of collecting data, primarily email addresses. That’s because email marketing is powerful. Powerful for information spreading and powerful for driving sales. Since email was born just over two decades ago, it has worked its way into millions of people’s daily routines. In fact, almost half of Internet users in the United States spend an hour or more reading their email every day, according to a recent report by myMail, a free mobile application that allows individuals to monitor all of their email addresses through a single inbox. With the rest of their study’s findings, myMail created an infographic styled in the form of an open letter to Email. Read More
Social Media Examiner
How to Become a Twitter Influencer: Science and Practice
Sept,04,2014
by: Neil Patel
Do you want to be a sought-after resource in your niche? Do you need tips on how to become a Twitter influencer? To be a leader on Twitter, it’s important to understand the dynamics of Twitter conversations and the role of influencers.In this article I’ll show you the two most important types of Twitter influencers and how you can become one. Read More
Mobile Marketing Watch
Developing Your Mobile Marketing Moxie
Sept,03,2014
by: J. Barton
It’s the year for mobile if there ever was one.
The Mobile Marketing Association has made it known that 2014 will be a bang-up year for brands and agencies that move mobile into their marketing strategies.
Here’s why they should: Globally, mobile ad spend surged 105 percent in 2013, and is predicted to climb another 75 percent this year, reaching $31.5 billion.
But — says marketing analyst Jon Nolz — “The biggest drawback has been marketers getting the education needed for a successful mobile marketing and advertising campaign. It’s a totally new media channel that requires simplification, engagement, and quick response.” Read More
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