e-Marketer
Beacons Land on Retailers' Holiday Wish ListsSept,16,2014
by:Staff
eMarketer projects that US retail sales will increase 5.0% in the core holiday season of November and December in 2014, an improvement over last year’s growth of 3.4%. This stronger overall retail climate, along with long-term trends toward digital commerce, will drive US ecommerce sales up 16.6%, compared with last year’s growth of 15.3%, according to a new eMarketer report, “Holiday Shopping Preview: Ecommerce Grows as Brick-and-Mortar Stores Embrace Digital.” Read More
INC.com
Trying to Get Press Coverage for Your Small Business? Here's How
Sept,18,2014
by: JAYSON DEMERS
The internet has made it possible to create news releases that spread across the globe, but it's important that businesses not completely lose sight of traditional marketing media. Although consumers aren't turning to newspapers, TV, and radio as much as in years past, there's still a substantial audience for each of these media, giving small businesses a prime opportunity to gain customer business.
Local PR efforts are important whether a business has a storefront or operates solely online. Hometown media outlets are always looking for great stories about nearby businesses, especially if those businesses are doing something exciting and innovative. By reaching out to local reporters through an old-fashioned news release or story pitch, your efforts can reach customers who might not have otherwise known about you. Read More
The Guardian
Pay to play: the end of free social media marketing?
Sept,15,2014
by: David Moth
Marketers have been complaining for some time that organic reach no longer exists on social media and that brands have to pay for adverts if they want to engage with their target audience. These rumblings have been growing louder over the past 12 months, particularly in regards to Facebook, which some marketers claim is now little more than a glorified advertising network. However, it could be that Twitter will also become a so-called ‘pay-to-play’ network for marketers, as it recently hinted at plans to implement a news feed-style algorithm . Read More
Yankee Group
Mobile Apps Still Fail the Privacy Test
Sept,15,2014
by: Raúl Castañón
Privacy and mobile apps just don’t seem to go together. A new study finds that most mobile apps still request too many permissions and fail to adequately explain how they collect and use users’ personal information.
PCWorld reports the study of 1,211 popular apps was conducted by the Global Privacy Enforcement Network and carried out by 26 privacy enforcement authorities in 19 countries. It found that a third of apps requested overly excessive permissions, beyond what they need to function properly. In addition, platform-specific issues, such as Android’s all-or-nothing mechanism for granting app permissions, further exacerbate the issue. One in three tested apps provided no privacy information beyond permission requests, and an additional 24% didn’t explain how the collected information was used or disclosed. Sixty percent offered too little information prior to download, and 40% didn’t tailor their privacy policies to be read on smaller mobile screens. Read More
PCWorld reports the study of 1,211 popular apps was conducted by the Global Privacy Enforcement Network and carried out by 26 privacy enforcement authorities in 19 countries. It found that a third of apps requested overly excessive permissions, beyond what they need to function properly. In addition, platform-specific issues, such as Android’s all-or-nothing mechanism for granting app permissions, further exacerbate the issue. One in three tested apps provided no privacy information beyond permission requests, and an additional 24% didn’t explain how the collected information was used or disclosed. Sixty percent offered too little information prior to download, and 40% didn’t tailor their privacy policies to be read on smaller mobile screens. Read More
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