e-Marketer
How to Make Social Commerce More AppealingSept,26,2014
by: Staff
Social commerce isn’t new, and Twitter’s recent announcement of an in-tweet “buy” button is yet another effort to fuel customer purchases via social. But how many digital buyers in the US actually take the final leap on a social platform? Not too many, according to August 2014 polling by Harris Poll for DigitasLBi, which found that just 5% of US adult internet users had made a purchase on a social network such as Facebook, Twitter or Pinterest. Based on the research, better security measures could motivate social networkers to buy through a social platform. Fully 42% of users said they would be more likely to make a purchase via social if they knew their credit information was secure, while 38% said knowing their purchase wouldn’t be shared would increase their likelihood of completing such a transaction. Read More
Inc.com
Getting The Work Done When You're Small
Sept,26,2014
by: THOMAS GOETZ
Almost by definition, startups start small. It's a classic formula for success: a small team with a big idea and everyone working hard to make something great. But in practice, a small team has its limits. Deciding what to do, and who does what, is harder than it sounds. The upside of a small team is that it creates a useful constraint. Limited manpower gives your team focus, forcing you to concentrate on must-haves rather than nice-to-haves. Amazon's Jeff Bezos calls this his two-pizza rule: Any team that needs more than two pizzas for dinner is too big. Bezos fears the groupthink inherent in large teams. Small teams not only avoid it but also make decisions more quickly, respond faster, and have tighter feedback loops. Read More
Forbes.com
4 Best Practices For Generating More Leads On LinkedIn
Sept,25,2014
by: Charles Gaudet
LinkedIn is expanding fast. The networking site recently submitted a proposal to city officials in California for the development of several new buildings. This newly proposed space could hold up to 4,000 employees, which is a significant jump considering that LinkedIn currently employs about 5,000 people. The company has grown so quickly because they’ve revolutionized the way employees find jobs and the way businesses network online. At the same time, they have cleverly monetized user data by giving recruiters access — for a price. Read More
Social Media Examiner
Advanced Blogging: How to Go Big With Your Blog
Sept,26,2014
by: Michael Stelzner
Do you have a blog for your business? Are you ready to take your blogging to the next level? To explore how to build your blog readership, I interview Darren Rowse for this episode of the Social Media Marketing podcast Listen to podcast.
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