Marketing Land
Survey: 53 Pct. Like New iPhone, 33 Pct. Want The Apple Watch
Sept,10,2014
by: Greg Sterling
Following the Apple announcements yesterday Toluna QuickSurveys conducted an online poll of 1,000 Americans about their reactions to the iPhone 6 and Apple Watch. The survey showed a positive reaction to the new iPhones but less enthusiasm for the Apple smartwatch.
Overall 53 percent of survey respondents said they liked the new phone’s design, but 27 percent gave it a thumbs down and 20 percent weren’t sure or had no opinion. The two favorite iPhone features were faster WiFi and the phabletty screen size of the iPhone 6 Plus. Read More
The Next Web
Google is pushing product ads to third-party e-commerce sites for more ‘contextually relevant results’]Sept,09,2014
by:
With Shopping Campaigns, Google lets merchants organize their online product inventory within AdWords, helping them create customized campaigns replete with tools to track a campaign’s performance. Now, the internet giant is inviting retailers to opt their campaigns directly into Google’s e-commerce partners’ own search results on their own sites. In real terms, this means merchants can have their own Product Listing Ads (PLAs) show up when a consumer is seeking for similar items on e-commerce sites across Google’s Search Network, which include heavyweights such as Walmart, as part of its new AdSense for Shopping. Read More
SocialMediolopis
3 Steps to Becoming a Content Marketing Master
Sept,11,2014
by: Stanford Smith
How do you create content that sticks in your audience’s mind? How do you offer a thought that defines the conversation for an entire industry? There are over 363 million search results for the term "content marketing," but add the word mastery to the term and the search results plummet to 4 million results. Only one result uses the term “content marketing mastery,” leaving me to wonder: if everyone wants to know how to do content marketing, why aren't we talking about how to do it well? I hope to correct that with a three-step process you can start today. Read More
HubSpot
Sept,11,2014
by: Hannah Fleishman
The businesses that build valuable relationships with leads, prospects, and customers are the ones that have an inspired sales and marketing strategy. It's one thing to follow rules and best practices, but creating brand interactions that are thoughtful, memorable, and unique is how companies like Apple have built a community of evangelists.The problem is, 'get inspired' never seems to make it on to our to-do lists. There's always another blog post to be written, one more call with a prospect to log, and one more meeting to get through. Taking time to seek out and dive into content that gets our creative juices flowing usually falls to the wayside because it doesn't help us check off a box. Read More
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