Friday, May 9, 2014

Featured Report: Why shady tactics won't yield results on social media

This Week's Home/Small Business Online News

Entrepreneur Online
Why shady tactics won't yield results on social media
May,08,2014
by+COURTNEY SPRITZER AND STEPHANIE ABRAMS

American society is obsessed with image. After all, perception is reality, right? Well, not necessarily when it relates to your company’s presence on social media. When businesses, celebrities and the neighbor down the street are all in a competitive fight for internet attention, it’s tough to separate the truly popular from the seriously “followed.” While social media can be a blessing for many companies when it comes to online branding and marketing, it can bring the curse of inauthenticity. Read More
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Wall Street Journal
How Small-Business Owners Are Coping With the Health Law (So Far)
May,07,2014
by:+Staff

The health-care law is changing the way many small employers run their businesses, for better or worse. Some are curbing hiring plans or making staff cuts, while others are revamping benefit plans. As part of its "Face of the Affordable Care Act" multimedia feature, the Wall Street Journal in April asked small-business owners to share how they're coping with the law. Below, excerpts from some of the responses:
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HubSpot
4 Simple Metrics That'll Help You Assess Your Facebook Marketing Performance
May,08,2014
by:+Lisa Toner

As an industry, we’re quite rightly under pressure to report and measure the impact of our activity in order to justify our campaigns and headcount. Calculating return on investment (ROI) on social media activity, in particular, is an extremely complex metric to track, and something that marketers all over the world are struggling with. (So take heart in knowing you're not alone!)
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Site Pro News
5 Powerful Ways to Repurpose Great Content
May,09,2014
by:+Tina Courtney-Brown

Content creation has literally become the belle of the web-based ball. With content marketing all the rage, and web users consistently wooed by viral creations, companies are scrambling more than ever to produce the next big article or video. Yet as everyone who has ever attempted to write a viral blog post or shoot a must-see video knows, the process is challenging, time-consuming, and often expensive. Because of this barrier, many continue to try to garner online success through the old methods of advertising and “if you build it, they will come” sentiments.
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