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Friday, April 25, 2014

Featured Report: The 7 Worst Types of Headlines (And How to Fix Them)

This Week's Home/Small Business Online News

Direct Marketing News
Data Byte: Mobile Marketers Aren't Pushing Push Notifications
Apr,23,2014
by+Perry Simpson
Though many mobile marketers continue to invest in push notifications, few actually use the medium for marketing messaging. All told, 62% of the top 100 online retailers prompt users to opt in to push notifications, 27% more than 2012, according to a recent study from mobile marketing platform OtherLevels. However only 31% of these retailers actually send push notifications to opt-in consumers.
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Hub Spot
The 7 Worst Types of Headlines (And How to Fix Them)
Apr,25,2014
by:+Ginny Soskey
Sometimes I get angry at headlines. I've written over 1,000 words on a subject, yet one 70-character phrase will most likely be the deciding factor in whether people view my writing or continue on their merry way. Just a few words could stand in the way between the piece of content being a success and a dud.
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Small Business Newz
Why Content, Social and SEO Marketing Should Be One Strategy
Apr,24,2014
by:+Sally Ormond
One strategy? Surely they’re three different disciplines, aren’t they? If you believe that, you may be experiencing issues with all three. Taking content marketing first, how did you get started with that? I’m guessing it was a blog. When you started out online, everyone and their dog were telling you that you had to have a blog. So, never one to turn down advice, you set one up and started churning out articles.
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Time
This Is the Absolute Best Day to Post on Facebook
Apr,23,2014
by:+Victor Luckerson
Businesses on Facebook are being forced to reevaluate their social media marketing strategies as their posts continue to reach fewer and fewer users. For a brand that’s looking to ensure that its posts get the most engagement possible, new data shows that Friday is the day when users are most likely to Like, comment or share posts that come from brand Pages.
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Wednesday, April 23, 2014

Featured Report: Why Top Hospitals Have Inadequate Websites: 10 Things to Know

This Week's Healthcare Online News

Hospital Review
Why Top Hospitals Have Inadequate Websites: 10 Things to Know
Apr,17,2014
by+ Molly Gamble
Even hospitals with the sturdiest reputations are having a hard time extending their digital presence and offering expertise beyond the confines of a brick-and-mortar hospital, according to a new report from Evolve Digital Labs.
This first-of-its-kind report, "The Digital Health of Today's Best Hospitals," evaluates the online presence and patient use of digital assets or websites from some of the top hospitals in the country, as identified by U.S. News & World Report. Hospitals and health systems analyzed include Massachusetts General Hospital in Boston, UPMC in Pittsburgh, Hospital of the University of Pennsylvania in Philadelphia and University of Texas MD Anderson Cancer Center in Houston, among many others.
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Health Insurance ExChange
Why The Uninsured Flocked For Coverage Off The Exchanges
Arp,22,2014
by:+Staff
Narrow networks and consumer confusion seem to top the list of reasons why many uninsured Americans obtained coverage off exchanges for 2014, according to benefit advisers. While the Affordable Care Act envisioned most uninsured Americans enrolling for insurance coverage through the health care exchanges, nearly half of the newly insured signed up off the exchange.
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Med City News
Nielsen: Smartphones used by more than half of Americans aged 55+
Apr,22,2014
by:+Barry Levine
Don’t look now, but the transition to a mobile-centric computing culture in the U.S. is now certified. Let’s check some new data points that represent several crossed Rubicons in the march toward Mobile Nation: For the first time, most Americans in every age group are smartphoners. According to new stats reported today by Nielsen, the age group threshold was crossed in the first quarter. Fifty-one percent of the holdout group — those over the age of 55
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Scientific America
Virtual Doctor Visits Gaining Steam in “Geneticist Deserts”
Apr,21,2014
by:+Dina Fine Maron
In Alaska patients are more likely to find an astronaut than a geneticist. William Oefelein, who piloted the space shuttle Discovery, retired there, but the state of more than 700,000 people does not have a single medical geneticist to call its own.stead, patients must wait until one flies in from Oregon around 4000 kilometers away.
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Monday, April 21, 2014

Featured Report: Internet Search Yields Mixed Health Results

This Week's Healthcare Online News

HealthDataManagement
Internet Search Yields Mixed Health Results
Apr,17,2014
by+Greg Goth
Research from the University of Florida found stark differences in the quality of Web-based health information provided by search engines for different health issues.
The researchers discovered that searches related to the diagnosis and treatment of physical disease or injuries tend to yield higher-quality information than online searches for preventive health and social health information. The findings, based on queries of Google’s general search engine using more than 2,000 different health-related terms, appeared in the January 2014 issue of the journal Decision Support Systems.
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Kaiser Health News
Hospitals Get Into Doctor Rating Business
Apr,,17,2014
by:+Phil Galewitz
After some doctors at University of Utah Health Care noticed scathing online reviews about themselves in 2012, the hospital system decided the best way to respond was by posting its patients’ ratings of physicians on the hospital’s own website.
The hospital was already randomly surveying patients about their experiences with physicians. Now, when potential patients use online search engines to look for a University of Utah Health Care doctor, the hospital’s reviews pop up first
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Modern Healthcare
Practice Makes Perfect: Collaborating with insurers to implement new payment models
Apr,18,2014
by:+Jeffrey Milburn
Last June, MGMA released the results of a questionnaire that ranked members' most pressing practice management challenges. In this edition of “Practice Makes Perfect,” we address No. 8 on that list: collaborating with payers to implement new payment models.
Payment mechanisms are changing as healthcare moves to value-based reimbursement. Multiple programs from both government and commercial payers involve a plethora of reimbursement plans that include varying metrics, benchmarks and incentives for physician practices
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WP Politics
Google faces new pressure from states to crack down on illegal online drug sales
Apr,,15,2014
by:+Matea Gold and Tom Hamburger
Several state attorneys general are pressing Google to make it harder for its users to find counterfeit prescription medicine and illegal drugs online, marking the second time in the past three years that the firm has drawn government scrutiny for its policies on rogue Internet pharmacies.
Their complaints, conveyed in a letter signed by 24 top state prosecutors, led to private meetings with Google executives earlier this year in Denver and Washington, producing contentious exchanges about the company’s practices. Now, while some of the attorneys general are pleased with Google’s response to their concerns, others want the tech giant to go further.
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