This Week's Home/Small Business Online News
Direct Marketing News
Data Byte: Mobile Marketers Aren't Pushing Push Notifications
Apr,23,2014
by+Perry Simpson
Though many mobile marketers continue to invest in push notifications, few actually use the medium for marketing messaging. All told, 62% of the top 100 online retailers prompt users to opt in to push notifications, 27% more than 2012, according to a recent study from mobile marketing platform OtherLevels. However only 31% of these retailers actually send push notifications to opt-in consumers.
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Hub Spot
The 7 Worst Types of Headlines (And How to Fix Them)
Apr,25,2014
by:+Ginny Soskey
Sometimes I get angry at headlines. I've written over 1,000 words on a subject, yet one 70-character phrase will most likely be the deciding factor in whether people view my writing or continue on their merry way. Just a few words could stand in the way between the piece of content being a success and a dud.
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Small Business Newz
Why Content, Social and SEO Marketing Should Be One Strategy
Apr,24,2014
by:+Sally Ormond
One strategy? Surely they’re three different disciplines, aren’t they? If you believe that, you may be experiencing issues with all three. Taking content marketing first, how did you get started with that? I’m guessing it was a blog. When you started out online, everyone and their dog were telling you that you had to have a blog. So, never one to turn down advice, you set one up and started churning out articles.
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Time
This Is the Absolute Best Day to Post on Facebook
Apr,23,2014
by:+Victor Luckerson
Businesses on Facebook are being forced to reevaluate their social media marketing strategies as their posts continue to reach fewer and fewer users. For a brand that’s looking to ensure that its posts get the most engagement possible, new data shows that Friday is the day when users are most likely to Like, comment or share posts that come from brand Pages.
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