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Friday, May 9, 2014

Featured Report: Why shady tactics won't yield results on social media

This Week's Home/Small Business Online News

Entrepreneur Online
Why shady tactics won't yield results on social media
May,08,2014
by+COURTNEY SPRITZER AND STEPHANIE ABRAMS
American society is obsessed with image. After all, perception is reality, right? Well, not necessarily when it relates to your company’s presence on social media. When businesses, celebrities and the neighbor down the street are all in a competitive fight for internet attention, it’s tough to separate the truly popular from the seriously “followed.” While social media can be a blessing for many companies when it comes to online branding and marketing, it can bring the curse of inauthenticity. Read More

Wall Street Journal
How Small-Business Owners Are Coping With the Health Law (So Far)
May,07,2014
by:+Staff
The health-care law is changing the way many small employers run their businesses, for better or worse. Some are curbing hiring plans or making staff cuts, while others are revamping benefit plans. As part of its "Face of the Affordable Care Act" multimedia feature, the Wall Street Journal in April asked small-business owners to share how they're coping with the law. Below, excerpts from some of the responses:
Read More

HubSpot
4 Simple Metrics That'll Help You Assess Your Facebook Marketing Performance
May,08,2014
by:+Lisa Toner
As an industry, we’re quite rightly under pressure to report and measure the impact of our activity in order to justify our campaigns and headcount. Calculating return on investment (ROI) on social media activity, in particular, is an extremely complex metric to track, and something that marketers all over the world are struggling with. (So take heart in knowing you're not alone!)
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Site Pro News
5 Powerful Ways to Repurpose Great Content
May,09,2014
by:+Tina Courtney-Brown
Content creation has literally become the belle of the web-based ball. With content marketing all the rage, and web users consistently wooed by viral creations, companies are scrambling more than ever to produce the next big article or video. Yet as everyone who has ever attempted to write a viral blog post or shoot a must-see video knows, the process is challenging, time-consuming, and often expensive. Because of this barrier, many continue to try to garner online success through the old methods of advertising and “if you build it, they will come” sentiments.
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Wednesday, May 7, 2014

Featured Report: University of Minnesota Children’s Hospital offers parents video visits with NICU

This Week's Healthcare Online News

Modern Healthcare
Doc employment won't lead to lower healthcare spending, research shows
May,05,2014
by+ Melanie Evans
Market share and prices tend to climb among hospitals that employ doctors but not for hospitals with looser contracts with independent physicians, according to newly published research. The findings, the authors say, suggest that integration itself does not produce the savings that many health system executives and policymakers promise from closer coordination between hospitals and doctors.
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MobiHealthNews
University of Minnesota Children’s Hospital offers parents video visits with NICU
May,05,2014
by:+Aditi Pai
University of Minnesota Amplatz Children’s Hospital has launched a digital system that allows parents to keep an eye on their newborns who are in the neonatal intensive care unit (NICU), according to a news segment aired on CBS Minneapolis.
Read More

Med City News
Customized mobile health platform acts like a “Swiss Army Knife of apps” for hospital communication
May,07,2014
by:+Stephanie Baum
There is a sense of urgency in responding to calls and text alerts on mobile devices that make them both especially useful for contacting others faster and attention diverting. It has spurred mobile health startups and growth stage companies from Seratis and Cureatr to Voalte to help medical staff ditch their pagers to make communication faster and more efficient. Mobile health company, Practice Unite, has developed several different applications within one app platform.
Read More

Physician Practice
Retail-based Health Clinics and Patient Care: Nuisance or Necessity
May,02,2014
by:+Matt Dallmann
As the Affordable Care Act (ACA) falls into place, the healthcare industry continues to look for solutions to anticipated problems. One potential problem is the projected disparity between patients who will use their benefits under the ACA and the limited pool of primary-care doctors who will treat them. The growing shortage of primary-care doctors, expected to reach 45,000 by 2020, may cause longer wait times or discourage care altogether.
Read More

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Monday, May 5, 2014

Featured Report: Barriers Continue to Hold Back Telehealth Adoption

This Week's Healthcare Online News

Health Data Management
Barriers Continue to Hold Back Telehealth Adoption
May,02,2014
by+Greg Slabodkin
Telehealth has the potential to expand access to healthcare, lower costs, and improve care quality and patient outcomes across the country. However, in order to take full advantage of new technologies and advances in telemedicine, Congress must create a national telehealth framework that breaks down the barriers to widespread adoption, according to industry stakeholders who testified May 1 before the House Energy and Commerce Health Subcommittee.
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Health Leaders Media
Sports Medicine Turns to Telemedicine
Apr,29,2014
by:+Scott Mace
Advances in telehealth technology are revolutionizing how healthcare providers respond to the hard knocks and head injuries athletes sustain on the football field, soccer pitch, and ice rink.
It may be baseball season, but I've got football on my mind. Not the game itself, but the injuries that can result from it, and specifically, how new technology can help detect concussions, those hard knocks that can do so much damage and yet be so difficult to detect.
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Med City News
As health gets social, Treato crawls the corners of the web to discover what patients are saying
May,05,2014
by:+Deanna Pogorelc
Patients are no longer tied to their physicians, and they’re certainly not tied to a specific prescription drug,” says Ezra Ernst, a former executive of UnitedHealth Group and Medscape. “With healthcare now, it’s just like with hotels – I’ll listen to my travel agent but I have to go to TripAdvisor to see what everyone else is saying, too. ”That consumer empowerment has given rise to the company that Ernst is now chief commercial officer of, Treato.
Read More

Fierce Health Payer
EOBs don't help consumers understand coverage
May,01,2014
by:+Dina Overland
A majority of insurers' explanation of benefits statements don't help consumers understand what their plan covers for specific claims, says a new report from consulting firm Dalbar. The report evaluated EOBs to see whether insurers helped consumers understand the significance of the information and used certain design elements that enhance overall effectiveness.
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