Mobile Marketer
Hacking incidents add to mounting challenges for app developers
Nov,24,2014
by: Michael Barris
A reported surge in hacking incidents on mobile applications adds to the challenges facing developers, who already are confronting a growing app development backlog problem.Arxan Technologies’ third annual report on the state of mobile app security found an across-the-board lack of mobile application self-protection but particularly for mobile financial, retail/merchant and healthcare/medical apps. Coming on top of a report showing that a backlog problem is damaging revenue opportunities in the enterprise, the surge in hacking raises the question of how marketers will be able to build in security when the process will put them even more behind. Read More
Nov,24,2014
by: Michael Barris
A reported surge in hacking incidents on mobile applications adds to the challenges facing developers, who already are confronting a growing app development backlog problem.Arxan Technologies’ third annual report on the state of mobile app security found an across-the-board lack of mobile application self-protection but particularly for mobile financial, retail/merchant and healthcare/medical apps. Coming on top of a report showing that a backlog problem is damaging revenue opportunities in the enterprise, the surge in hacking raises the question of how marketers will be able to build in security when the process will put them even more behind. Read More
WIX Blog
5 Steps that Will Make your Business Look Like a Brand
Nov,19,2014
by: Staff
Attn Sales: Don’t Forget to Thank Your Customers This Holiday
Nov,25,2014
by: Wendy Cismoski
Brittany Leaning
Nov,19,2014
by: Staff
Nike, Apple, & Levi’s Jeans. Some businesses have reached that magic sweet-spot that makes their name synonymous with a product. The ultimate association between business and product is not just about clever marketing, that instant connection can be summed in one word: branding. Branding is the process by which a business establishes a coherent message and translates that message into their marketing. It is such an important factor that the effect of the branding process can often account for the success or failure of a business venture. Establishing a brand means that your business has a unique and confident voice, that it is able to communicate fluently with its target audience, and that it successfully established trust as well as anticipation with the audience in question.So how does a businesses make the leap to becoming a brand? Here are the five key steps you can take to make your biz brand-worthy: Read More
Future of Commerce
Nov,25,2014
by: Wendy Cismoski
“The thankful receiver bears a plentiful harvest.” – William Blake
Thanksgiving is just around the corner, which means there’s no better time for sales reps to show gratitude to customers – especially if they haven’t done so lately. I It’s not so much about delivering a basket of wine and cheese (although that couldn’t hurt), but rather dedicating the time to collect and share meaningful, valuable insight that would matter immensely to a customer. It should mirror the way you would thank and help a friend.
Take the time to genuinely ask “how are we doing,” and “how we can do better.”
During a recent conference, I had the opportunity to chat with the head of sales for a large organization. He shared his secret formula for thanking customers during the holidays that boiled down to 3 key takeaways: Read More
HubSpot Inbound Hub
Brittany Leaning
Lately, I've been hearing more and more questions about earned, owned, and paid media.What are the differences between the three? How do they work together? How can they work separately? Which one is “better” than the others? Thanks to Column Five, there are now somequick, easy-to-consume answers to most of these questions. In Column Five's infographic below, they give visual definitions of these marketing terms and back them up with data to help you decide how to promote your next piece of content. In general, each of these channels allows for unique ways to promote your content, and they likely perform differently for everyone based on industries or audiences. This infographic lays out the facts so you can make the best promotion decisions possible for your business.Ready to get started? Let’s walk through the basics of your content distribution options. Read More