Featured Report: 7 Powerful ways to get blog posts shared on social media

This Week's Home/Small Business Online News
Smart Blog on Social Media
What 4 years of editing SmartBrief on Social Media taught me about social media marketing
July,26,2013
by+Jesse Stanchak
Today is my last day at SmartBrief. I’ve been editing this blog, along with the SmartBrief on Social Media newsletter, since the summer of 2009. During that time, I’ve read countless news articles, reports, case studies and opinion pieces about every major development along social media’s path from business oddity to business essential. I’ve also spent a lot of time talking to readers, both online and off, about their successes and challenges in putting social tools to work. I won’t pretend I know everything there is to know about social media marketing. Anyone who says they do is not to be trusted, especially if they have a goofy job title.
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http://smartblogs.com/social-media/2013/07/26/what-4-years-of-editing-smartbrief-on-social-media-taught-me-about-social-media-marketing/

Social Media Examiner
New Facebook Features: What Marketers Need to Know
July,26,2013
by:+Michael Stelzner
Are you using Facebook for your business? Are you wondering how Facebook’s newest features can help your business? To learn about what these new Facebook features mean for marketers, I interview Mari Smith for this episode of the Social Media Marketing podcast.
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Convince and Convert
How to Utilize Social to Manage Customer Expectations
July,25, 2013
by:+Jay Baer
Tony Clark, Digital Communications Manager for Cedar Point Amusement Park, joins the Social Pros Podcast this week to discuss handling many followers and creating content with a small team, dealing with thousands of guests armed with mobile devices at all times, and using social to manage expectations for visitors. Read on for some of the highlights and tweetable moments, or listen to the full podcast.
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Razor Social
7 Powerful ways to get blog posts shared on social media
July,25, 2013
by:+Ian Cleary
More Sharing means more traffic to your site.Do you want to increase the number of shares on your site? Do you want to encourage sharing from a mobile device? We reviewed our site and took a look at what other people are doing to increase sharing.
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Featured Report: Funny or Die plans to find the humor in Obamacare to reach young, healthy Americans

This Week's Healthcare Online News
Health Data Management
Giving Patients a Role in Data Exchange
July,10,2013
by+ Joseph Goedert
The pilot, being done under the umbrella of the Office of the National Coordinator for Health Information Technology, is designed to add transparency to the process of exchanging patient data. Providers have repositories within their electronic health records systems that can include signed patient consent directives for the use of their information, and the directives can be reviewed to determine what information to send. But these are closed information systems and patients usually do not know who has requested their information, what was sent and what was seen.
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Fierce Health IT
Study: Research methods for home telemonitoring lack quality
July,24,2013
by:+Susan B. Hall
Despite the promise of remote patient monitoring to cut healthcare costs and improve patient care, the research methods behind those claims are called into question in a study published in the Journal of Medical Internet Research this week.
The researchers looked at systematic reviews and meta-analyses of home telemonitoring of patients with chronic conditions between 1966 and 2012. They focused on 24 reviews, nine of which were meta-analyses. Most such studies over the years deal with remote monitoring for patients with chronic heart failure, but in recent years, monitoring has grown more prevalent for other conditions, as well, such as diabetes, hypertension and asthma
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Med City News
Funny or Die plans to find the humor in Obamacare to reach young, healthy Americans
July,23,2013
By:+Rampton, Roberta
WASHINGTON (Reuters) - What's so funny about President Barack Obama's healthcare reform law? A website known for viral comedy videos popular with Americans under 30 - Funny or Die - has a few ideas and is enlisting celebrities to make something that catches the attention of a key demographic the White House needs to sign up for Obamacare.
"I think you can kind of have fun with some of the misinformation that's out there," said Mike Farah, president of production for Funny or Die.
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Physicians Practice
What May be to Blame When Medical Practice Staff Lacks Initiative
July,24,2013
by:+Carol Stryker
Physicians often complain that staff shows no initiative and is operationally passive: "They won't do anything without specific instructions, every time." Office productivity and morale benefit from understanding a likely cause of this behavior that many physicians encounter.
Learned helplessness occurs when a person repeatedly encounters a negative event he can neither influence nor avoid. He will eventually learn that he is powerless in the situation and stop wasting energy trying to avoid the discomfort. Passivity is the conditioned response.
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Featured Report: HCSC's 'social marketing marathon' educates consumers about exchanges

This Week's Healthcare Online News
iHealthbeat
Remote Patient Monitoring To Save $36B Worldwide, Report Predicts
July,22,2013
by+Staff
Remote patient monitoring will save $36 billion globally by 2018, according to a report by Juniper Research, MobiHealthNews reports.
Report Details
According to the report, North America will account for slightly more than three-quarters of the savings, with Western Europe realizing the second largest amount of savings from remote patient monitoring (Comstock, MobiHealthNews, 7/17).
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Fierce Health IT
Social media, web queries not ready as disease surveillance tools
Jult,22,2013
by:+Ashley Gold
A new study in the Journal of Medical Internet Research chronicles the evolution of using social media/Internet queries for disease surveillance, finding that "while their accuracy, speed, and cost compare favorably with existing surveillance systems, the primary challenge is to refine the data signal by reducing surrounding noise." The study calls for further developments in digital disease surveillance, which will have the potential to improve "sensitivity and specificity."
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Fierce Health Payer
HCSC's 'social marketing marathon' educates consumers about exchanges
July,21,2013
By:+Dina Overland
Health Care Services Corporation (HCSC) is taking matters into its own hands. Deciding not to rely on federal or state governments to inform and educate the public about the health insurance exchanges, it launched its own advertising campaign particularly aimed at the uninsured population in the four states where it operates Blue Cross Blue Shield plans--Illinois, New Mexico, Oklahoma and Texas.
At the core of the "Be Covered" campaign, which began in March, is almost 200 partner organizations enabling HCSC to have its finger on the pulse of the uninsured community.
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Featured Report: Why young social media workers are all tactics, no strategy

This Week's Home/Small Business Online News
Smart Brief on Social Media
Why young social media workers are all tactics, no strategy
July,19,2013
by+Gerald C. Kane
Many companies turn to interns or freshly-minted college students to staff their social media efforts. But that’s a risk: because these inexperienced employees are not well versed in their new company’s organizational culture or strategy, it is often difficult for them to meet organizational objectives with social media initiatives.
More dangerous, younger employees don’t know what they don’t know, which can be a recipe for disaster when companies hand these rookies a social media megaphone to speak on behalf of their company.
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Small Business Trends
The 5 Essential Elements of an Optimized and Useful LinkedIn Profile
July,18,2013
by:+Margie Zable Fisher
If you’re in business, chances are you’re on LinkedIn, which celebrated its tenth anniversary in May, 2013, and now has over 225 million members worldwide. Known as the most “business-y” of social media sites, LinkedIn is considered a critical place to connect with others in business. And while it’s likely that you already have a LinkedIn Profile, it’s unlikely that it’s optimized to provide the best business opportunities for you.
An important reason to review your profile now is the fact that, in late 2012, LinkedIn began rolling out new features and functionality within LinkedIn Profiles.
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Convince and Convert
4 Tips to Fuel Your Instagram Campaign to Success
July,19,2013
By:+Brian Zuercher
Sometimes deepening the relationship between your brand and your fans is as simple as giving people a way to engage on a new level. Instagram is a great tool for capturing fan and customer excitement in the moment, but in order to understand the magnitude of the effectiveness of visual marketing, it helps to take a look at the numbers:
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Inc.
How to Get a Customer Referral
July,16,2013
by:+Geoffrey James
To get referrals that turn into new customers you've got ask the right way at the right time. Hundreds of "how to" sales books (and the sales trainers who write them) advise sellers to always ask for a referral after you close a sale, like so:
"Thank you for buying! Do you know anyone else who can use our product?" Unfortunately, this type of request almost never results in a useful referral because it's asking for the wrong thing, in the wrong way, and at the wrong time. Here's a better way:
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Featured Report: After simple surgeries, post-op checkups by phone save time and travel

This Week's Healthcare Online News
Fierce Mobile Healthcare
mHealth seen as solution to medical malpractice epidemic
July,15,2013
by+Greg Slabodkin
One can add reduced medical malpractice cases to the list of potential benefits to society from widespread mHealth adoption, so says Zachary Landman, MD, chief medical officer for Doctorbase, a developer of mobile health solutions, patient portals and patient engagement software. Landman believes that mHealth can reduce the "suffocating" costs of malpractice that plague our healthcare and legal systems. He argues that "whereas email and 'EHR messaging' feels and acts impersonal, takes considerable time and forces physicians to be stationary (more difficult than it sounds), mobile messaging is in real-time and emulates a conversation." In addition, "mobile messages tend to be sent quicker and are less proofread, less polished and more personal," according to Landman.
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Med City News
After simple surgeries, post-op checkups by phone save time and travel
July,16,2013
by:+Doyle, Kathryn
NEW YORK (Reuters Health) - In a preliminary study of patients who had simple surgeries, most did well and seemed satisfied with post-operative checkups by telephone instead of seeing their surgeon in a clinic visit.
The phone follow-up saved doctors and patients the time and effort involved in clinic visits without compromising patient care, according to the study of California patients.
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New York Times Health
Health Plan Cost for New Yorkers Set to Fall 50%
July,16,2013
By:+ RONI CARYN RABIN and REED ABELSON
Individuals buying health insurance on their own will see their premiums tumble next year in New York State as changes under the federal health care law take effect, Gov. Andrew M. Cuomo announced on Wednesday
State insurance regulators say they have approved rates for 2014 that are at least 50 percent lower on average than those currently available in New York. Beginning in October, individuals in New York City who now pay $1,000 a month or more for coverage will be able to shop for health insurance for as little as $308 monthly. With federal subsidies, the cost will be even lower
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Fierce Health IT
Insurer slow to close debate on masking personal health info
July,16,2013
by:+Ashley Gold
Blue Cross and Blue Shield of North Carolina periodically does something that just may be concerning to its customers: it shares their personal health information with a third-party company employed to design the company's software, according to documents and interviews compiled by the Charlotte News-Observer.
In the article, it is explained how the internal documents show a discussion within the 3.7 million member Blue Cross of NC, deciding whether to scramble or mask the data--which includes names, addresses, Social Security numbers and medical information--before it goes to the third party. So far, the payer is not doing that.
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