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Friday, February 14, 2014

Featured Report: Integrating Social Media, Direct, and Email Marketing

This Week's Home/Small Business Online News

SocialMediolopis
Integrating Social Media, Direct, and Email Marketing
by+Peg Samuel
Business marketing used to be a relatively straightforward enterprise, costing you a fixed amount to advertise640px-Social-media-for-public-relations1 in newspapers, magazines and billboards. Direct mailers were commonplace, filling mail boxes across the neighborhood. In today's digital world, you need to take both email and social media into consideration. Both of these platforms, along with traditional direct mail, can be integrated seamlessly for increased profits and widespread brand recognition.
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Pinterest for Business
Repins help you reach more people
feb,12,2014
by:+Staff
Businesses on Pinterest are like concierges, helping people discover and do the things they’re interested in. And the more you help people pursue their interests, the more people you stand to reach on Pinterest. That’s because when Pinners find something that’s helpful or inspirational, they’ll repin it. Repinning not only means that the Pinner can look up that Pin later, it also means they’ve shared that Pin with their followers.
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Site Pro News
Useful Facts About SEO and Social Media
Feb,,2014
by:+Gabriel Ungureanu
How do SEO and social media help drive traffic to your online business? When it comes to driving traffic to your business, SEO and social media platforms both play major roles. To better understand how SEO and social media platforms help your business, it would be easier to look at facts and statistics so you can understand how companies similar to yours have succeeded by using these two traffic drivers.
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Mobile Marketing Watch
Infographic: How Social Media Marketing Boosts Customer Engagement
Feb,12,2014
by:+Michael E.
For those of you waiting for just one more sign that the time has come to use social media marketing to spread the world about your business and market yourself to the masses, the moment of truth has come.
And, in this moment, you’re really in luck. For the social media marketing novices out there, a new infographic from Reach Local exposes the seven unique types of followers that brands have. The info presented below will help you better gauge how to use use social media to your marketing advantage while boosting engagement and brand awareness within the audience most inclined to patronize your business or services.
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Wednesday, February 12, 2014

Featured Report: mHealth creates business opportunities for companies‏

This Week's Healthcare Online News

Modern Healthcare
Retrofitting hospitals for obese patients
Feb,08,2014
by+Sabriya Rice
Facing an increasing number of morbidly obese patients, U.S. hospitals need to invest in architectural designs and equipment to safely and effectively serve these patients, experts say. That includes widening everything from CT scanners to toilets to waiting room chairs to hospital gowns. They say these changes are necessary not only for the patients' safety and comfort, but for the safety of hospital staff.
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MobiHealthNews
Study: How location affects health, fitness app usage
Feb,11,2014
by:+Aditi Pai
At 10 pm, more people in California and the Midwest are using their fitness apps than those in the Tri-State area, (the New York, Connecticut, New Jersey region) according to a recent survey from analytics platform Mixpanel.
The data set is limited to apps and websites from the 1,851 companies that use Mixpanel’s services. Those include Jawbone, Fitbit, Amazon.com, Lyft, Kickstarter, and Dropbox.
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Fierce Mobile Healthcare
Report: mHealth creates business opportunities for companies‏
Feb,06,2014
by:+Greg Slabodkin
A new report from Forrester Research examines how mobile healthcare has changed consumer behavior, and how the resulting data on this behavior can totally transform a firm's relationship with their customers. Unfortunately, according to the report, the ability to use data in real time to drive business decisions currently eludes the majority of firms.
However, eBusiness professionals should not panic, states Forrester. Instead, they should begin to take steps to capitalize on the new opportunities that data affords.
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Healthcare DIY
The Digital 7 Minute Workout by Johnson & Johnson
Feb,07,2014
by:+Andre Blackman
This morning I’m sure you woke up and all but yelled out “Thank Goodness It’s Friday!”. Your week was jam packed wasn’t it? Making sure the kids get to school on time, meeting that work deadline and figuring out a grocery list…this time before actually getting to the grocery store. Our lives are busy and even with the vast amount of connectedness and information at our fingertips, our bodies probably won’t be getting into shape instantly at the touch of a button anytime soon.
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Monday, February 10, 2014

Featured Report: AAFP panel: Telemedicine can help expand care

This Week's Healthcare Online News

MobiHealthNews
Mobile operator offers remote doctor visits in Louisiana, Texas
Feb,06,2014
by+Brian Dolan
Cellular One, a mobile phone service brand that operates in various rural markets across the US, is now offering its subscribers in Texas and Louisiana on demand, mobile phone-based video visits and calls with physicians. The mobile operator is offering the service through a partnership with Hilton Head, South Carolina-based iSelectMD.
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Med City News
In healthcare industry trend, primary care goes grocery shopping
Feb,08,2014
by:+ Claire Hughes
No time to get to the doctor for that annoying sore throat or earache? You can now have that minor illness checked while shopping for groceries at two area Price Chopper stores. The Schenectady-based grocery chain is joining with Ellis Medicine to have a primary care provider -- a doctor, physician assistant or nurse practitioner -- available daily at its locations in Latham and Malta. The new health clinics, located near the pharmacy departments, are the latest in the chain's move toward marketing itself as a purveyor of health and wellness.
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Fierce Health IT
AAFP panel: Telemedicine can help expand care
Feb,07,2014
by:+Susan D. Hall
Telemedicine offers a way for doctors to treat more patients as the Patient Protection and Affordable Care Act brings in more people seeking care. And the quality of care is not compromised, panelists told a recent forum hosted by the Robert Graham Center for Policy Studies in Family Medicine and Primary Care in Washington, D.C.
"Telemedicine is not different medicine," said Jason Mitchell, M.D., director of the American Academy of Family Physicians' Center for Health IT. "It's a different interaction."
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Fierce Health Payer
Most older adults worry reform will hurt healthcare quality
Feb,07,2014
by:+Zack Budryk
Most older Americans worry about how the Affordable Care Act (ACA) may affect hospital patient care and staffing quality, according to an announcement from API Healthcare.
A December survey of 1,700 U.S. adults, commissioned by API and conducted online by Harris Interactive, found that 82 percent of Americans aged 30 and older believe nurses are spread too thin, with 69 percent concerned that millions of new patients entering the healthcare system will cause an overall decrease in quality, according to the statement.
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Friday, February 7, 2014

Featured Report: Are You Developing Your Product Or Your Customers?

This Week's Home/Small Business Online News

Small Business Newz
Are You Developing Your Product Or Your Customers?
Feb,06,2014
by+Mike Moran
I frequently see new products. Companies ask me about their new product all the time. They are all very happy about what it does. They are enthralled with their vision for where it is going. They are a bit concerned about how much money it is costing to build the product. They are a little worried about how long it will take before they start making money. Sometimes, in dark moments, they will admit to feeling some pressure over all the stress. There’s a reason that they feel that way.
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Duct Tape Marketing
How Should Business Adapt to the Facebook Paper App?
Feb,04,2014
by:+ JOHN JANTSCH
By now you’ve probably at least read about Facebook’s newest app called Paper. If you own an iPhone and live in the US it’s also possible that you’ve downloaded and experienced the new app. (Really silly name and too bad because there’s a totally awesome iPad app already called Paper)
The first thing you must understand is that this is not the new Facebook app, it’s a new way to experience Facebook. The Facebook app remains as do Facebook Messenger and Pages apps. Paper is a decidedly visual way to view your news stream as well as aggregate content from other categorized content areas such as tech and sports.
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ClickZ
Mobile Devices Lead Online Video Views, Adobe Says
Feb,04,2014
by:+Susan Kuchinskas
Sports videos are contributing to huge growth in online video consumption, with smartphone growing fastest when it comes to premium video views, according to Adobe's Digital Video Index for Q4 2013.
Sports viewing increased 640 percent year-over-year, compared to 440 percent growth in all streamed video content. One quarter of all sports content is now viewed on mobile devices, according to Adobe, which based its report on aggregated and anonymous data from more than 600 media and entertainment sites, 22.5 billion online video starts, half a billion video starts from mobile devices, and 574 million TV Everywhere streams.
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Ad Week
The Branding Potential Behind Some of Mobile Messaging's Big Players
Feb,02,2014
by:+Staff
There are currently about 1.3 billion smartphones in use globally. By 2017, it’s expected that 2.5 billion users will connect through messaging-based apps. Snapchat. Line. Whisper. Tango. These are just some of the call names of a new messaging code that advertisers are trying to understand and speak themselves. They are the new social platforms—entirely mobile and thoroughly engaging, particularly for youth.
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