Featured Report: Are You Developing Your Product Or Your Customers?

This Week's Home/Small Business Online News

Small Business Newz
Are You Developing Your Product Or Your Customers?
Feb,06,2014
by+Mike Moran
I frequently see new products. Companies ask me about their new product all the time. They are all very happy about what it does. They are enthralled with their vision for where it is going. They are a bit concerned about how much money it is costing to build the product. They are a little worried about how long it will take before they start making money. Sometimes, in dark moments, they will admit to feeling some pressure over all the stress. There’s a reason that they feel that way.
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Duct Tape Marketing
How Should Business Adapt to the Facebook Paper App?
Feb,04,2014
by:+ JOHN JANTSCH
By now you’ve probably at least read about Facebook’s newest app called Paper. If you own an iPhone and live in the US it’s also possible that you’ve downloaded and experienced the new app. (Really silly name and too bad because there’s a totally awesome iPad app already called Paper)
The first thing you must understand is that this is not the new Facebook app, it’s a new way to experience Facebook. The Facebook app remains as do Facebook Messenger and Pages apps. Paper is a decidedly visual way to view your news stream as well as aggregate content from other categorized content areas such as tech and sports.
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ClickZ
Mobile Devices Lead Online Video Views, Adobe Says
Feb,04,2014
by:+Susan Kuchinskas
Sports videos are contributing to huge growth in online video consumption, with smartphone growing fastest when it comes to premium video views, according to Adobe's Digital Video Index for Q4 2013.
Sports viewing increased 640 percent year-over-year, compared to 440 percent growth in all streamed video content. One quarter of all sports content is now viewed on mobile devices, according to Adobe, which based its report on aggregated and anonymous data from more than 600 media and entertainment sites, 22.5 billion online video starts, half a billion video starts from mobile devices, and 574 million TV Everywhere streams.
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Ad Week
The Branding Potential Behind Some of Mobile Messaging's Big Players
Feb,02,2014
by:+Staff
There are currently about 1.3 billion smartphones in use globally. By 2017, it’s expected that 2.5 billion users will connect through messaging-based apps. Snapchat. Line. Whisper. Tango. These are just some of the call names of a new messaging code that advertisers are trying to understand and speak themselves. They are the new social platforms—entirely mobile and thoroughly engaging, particularly for youth.
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