Friday, February 21, 2014

Featured Report: Abrams: 5 ways to make business more mobile

This Week's Home/Small Business Online News

Wall Street Journal
Facebook Narrows the Target for Advertisers
Feb,20,2014
by+YOREE KOH

Facebook Thursday rolled out an improved set of capabilities that will make it much easier for advertisers to home in on the desired consumer.Overall, the new options allow advertisers more flexibility in who they want to target by location, demographic, interests and behavior. Facebook knows a lot about its 1.2 billion users. Thursday’s changes put that information to even better use for advertisers than before, a key interest for Facebook as it looks to woo more ad dollars into its coffers.
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USA Today
Abrams: 5 ways to make business more mobile
Feb,21,2014
by:+Rhonda Abrams

If I asked you whether your small business was ready for the mobile world in which entrepreneurs now operate, would you pick up your cell phone, show it to me, and say, "Sure, Rhonda, I use a smart phone to check e-mail when I'm out and about."Well, that's not good enough, not by a long shot. Today, entrepreneurs must understand that business — even small business — needs mobile consciousness at its core. Let me share a few statistics that will knock your socks off if you haven't changed your website or your business practices since 1999 or even 2010:
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Marketing Profs
Avoid an Online Crisis: Four Key Tips to Prevent Social Media Mistakes
Feb,19,2014
by:+Amy Neeley

If the phrase "social media mishap" were a listing in the dictionary, chances are you'd find these real-life companies included as definition examples: Amy's Baking Company, Taco Bell, and Epicurious. Whether because of a Facebook posts gone wrong (as in the case of Amy's Baking Company and Taco Bell) or a Twitter post that has received outrage from readers and the press (Epicurious), these companies all landed in the same spot: in the middle of a huge public backlash after making a social media mistake.
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Social Media Today
Why Does Your Company Website Need a Blog?
Feb,16,2014
by:+Hesham Zebida

There are so many different business owners out there that do not understand the importance of blogging. Attaching a blog to the website of a company is something that is extremely beneficial because of the fact that you gain many different advantages. Nowadays it has become mandatory for the site of a company to have a blog and you need to understand this.
Blogs Will Instantly Attract Traffic
A site is nothing without traffic, preferably niche traffic. If your goal is to make a sale through the company site, it is important to get that relevant traffic. The content is always limited when referring to the company’s website. You just have some pages and updates are quite rare. The blogs basically solve this lack of content problem.
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