Featured Report: Two Secrets to How Small Businesses Can Win More Sales

This Week's Home/Small Business Online News

DuctTape Selling
Two Secrets to How Small Businesses Can Win More Sales
May,05,2014
by+Mike Schultz
Selling at a small business isn’t easy. The bigger companies have brands that help them open new doors and win competitive sales. They have strong marketing support. And often they have deep pockets and aren’t afraid to use them. However, small businesses can leverage an advantage that is more powerful than any of these. This advantage? The power of ideas.
It may sound corny, but it’s true. Harnessing the power of ideas is a huge advantage for many small businesses. That is, if they’re willing to do it. How do we know?
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Marketing Profs
Four Email Marketing Tips to Help You Get the Most Out of Gmail
May,19,2014
by:+Edward Touw
In the past few years, Gmail has been making a lot of waves in email marketing: priority inboxes, promotions tabs... Every new release seemed intended to make life harder for email marketers.
But if we all just stop complaining for a minute, we might be able to see that we're being offered lots of hidden opportunities. Here are four email marketing tips to help you get the most out of Gmail.
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Socially Stacked
Facebook Reach has Plummeted. Here’s How to Reach Fans Now.
May,20,2014
by:+ShortStack
When Facebook changed its algorithm again, many brands — we’re betting MOST brands — noticed a major decrease in their organic Facebook reach. It used to be around two percent and now it’s closer to one percent. While this is undoubtedly frustrating, we’ve focused our attention on working with the new Facebook reality instead of fighting against it (and/or complaining about it!).
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BizReport
Extole: How to build referrals weekly, monthly, quarterly
May,19,2014
by:+Kristina Knight
Email can be one of the strongest referral avenues for many retailers, but not all brands are using all three top-performing streams - the promotional email, the transactional email and the welcome email to build referral traffic. Welcome emails are just that - a welcome from the retailer to the consumer who has signed up for a list. The key with welcome emails is to include an area to tell the subscriber how to earn rewards or discounts by referring their friends.
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KaraBars International

Welcome to Karatbars
Karatbars International GmbH specializes in the sale of small 999.9 pure gold bars and gift items. We offer unique product lines, including specialty collector’s items that celebrate special moments such as the Birth of a baby, Weddings, Easter, Christmas and Birthdays. Karatbars has steadily expanded its product line by using the highest standards in the industry for gold production. Karatbars also offers a line of limited edition or privately branded collector gold cards. Collector cards, especially rare limited edition cards, will often appreciate over the market value of gold.

Featured Report: 2014 Social Media Marketing Industry Report

This Week's Home/Small Business Online News

Social Media Examiner
2014 Social Media Marketing Industry Report
May,19,2014
by+Michael Stelzner
Do you wonder how your peers are using social media?
Wondering if you should focus on Instagram or podcasting, or put more effort into blogging?In our sixth annual social media study, more than 2800 marketers reveal where they focus their social media activities, which social tactics are most effective and how content plays a role into their social media marketing.
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Los Angeles Times
Kiva Zip microlending program hopes to be the Lyft or AirBnB of finance
May,14,2014
by:+TIFFANY HSU

Microlending nonprofit Kiva.org hopes to do for small-business financing in Los Angeles what Lyft has done for transportation and AirBnB has done for lodging – take it to the people.The organization is partnering with the city of Los Angeles on the local launch of its Kiva Zip pilot program, which enables individuals to make small loans directly to entrepreneurs. Read More

Entrepreneur
How to get started on your first marketing video
May,17,2014
by:+MIKAL E. BELICOVE
Q: How do I make videos for my business when I've never shot anything before?
A: Look at you, stepping out of your comfort zone. It's a smart move: Studies show that online shoppers who view video are nearly twice as likely to make a purchase as nonviewers. On Facebook, videos are shared 12 times more than links and text-based posts combined.
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Web Pro News
Here’s Why Pinterest’s New Funding Is Good News For Your Business
May,16,2014
by:+Chris Crum
Pinterest has reportedly raised a new $200 million round of funding, valuing the company at $5 billion. Investors are apparently impressed with the direction the already popular visual social media site is taking, which includes new native ads and enhancements to the search experience.
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KaraBars International

Welcome to Karatbars
Karatbars International GmbH specializes in the sale of small 999.9 pure gold bars and gift items. We offer unique product lines, including specialty collector’s items that celebrate special moments such as the Birth of a baby, Weddings, Easter, Christmas and Birthdays. Karatbars has steadily expanded its product line by using the highest standards in the industry for gold production. Karatbars also offers a line of limited edition or privately branded collector gold cards. Collector cards, especially rare limited edition cards, will often appreciate over the market value of gold.

Featured Report: 10 Must Read Books for Business Owners

This Week's Home/Small Business Online News

Site Pro News
10 Must Read Books for Business Owners
May,12,2014
by+ Tina Courtney-Brown
Almost all of us have found deep inspiration for how to run our businesses deep inside the pages of a stellar book. But almost none of us have time to find the next great business opus.
Team building and corporate events company TravelOutThere recently took on the laborious task of identifying the top 10 books targeting small business owners, and the results are truly inspiring. Each of these books targets an integral aspect of running a business in today’s dynamic world, and they represent the true must-reads for this generation of business leaders. Some are modern classics, others are new literary forces. If you read nothing else this year, queue up these winners
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SmartBlog on Leadership
Learn to tell a good story
May,09,2014
by:+John Baldoni
All of us love a good story. So my advice to leaders is to make good use of them. Good stories can do three things: inform, involve and inspire. Good stories give use hope in times of trouble.
A leader picks the right story at the right time to drive her point home, leaving no doubt about the importance of an initiative and its effect on the organization. It’s up to a leader to use stories to dramatize urgency and humanize events — so that listeners become followers.
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The New Yorker
EPIC FAILS OF THE STARTUP WORLD
May,19,2014
by:+JAMES SUROWIECKI
We live in the age of the startup. It’s never been easier to build a product and start a company. And, thanks to the boom in angel investing and crowdfunding, it’s never been easier for startups to raise money. The analytics firm CB Insights logged more than seventeen hundred seed-investment deals in the U.S. tech industry in 2012, more than three times the number from three years earlier. But there’s a catch: starting a company may be easier, but making it a success isn’t. Competition is fierce, profits are scarce, and venture capitalists aren’t generous when it comes to later stages of funding.
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Small Business Trends
How to Strengthen Your Social Media Content Marketing Strategy
May,14,2014
by:+William Johnson
Setting up a Twitter account or a Facebook page is not a difficult task. However, fostering authentic conversation with a community through those networks without the right social media content marketing strategy – is not. Content runs the social Web. It is what gives your brand something to talk about with your customers, current and prospective. The evolution of content marketing has opened more avenues to reach your targeted audience. They can read or view your content through RSS feed, blogs, infographics, videos, and other forms of digital content.
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KaratBars International

Welcome to Karatbars
Karatbars International GmbH specializes in the sale of small 999.9 pure gold bars and gift items. We offer unique product lines, including specialty collector’s items that celebrate special moments such as the Birth of a baby, Weddings, Easter, Christmas and Birthdays. Karatbars has steadily expanded its product line by using the highest standards in the industry for gold production. Karatbars also offers a line of limited edition or privately branded collector gold cards. Collector cards, especially rare limited edition cards, will often appreciate over the market value of gold.

Featured Report: SWELLING DEMAND FROM PATIENTS FOR ONLINE ACCESS

This Week's Healthcare Online News

6 digital health companies reimagine their telemedicine, mobile health tools with Watson technology
Med City News
May,07,2014
by+Stephanie Baum
An innovation throwdown by IBM asked companies to devise mobile applications tapping Watson’s cognitive computing technology. After the finalists submit prototypes for judging, only five teams will present proposals to IBM. The three winners are awarded 90 days of access to the Watson APIs and consulting from IBM Interactive design services.
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Fierce Health IT
Do patients with chronic diseases want telehealth solutions?
May,07,2014
by:+Mark Terry
Several recent studies addressed the link between mobile health and individuals with chronic conditions, such as asthma, arthritis, cancer, chronic obstructive pulmonary disease (COPD), depression, diabetes, heart disease, hypertension, clinically diagnosed obesity, osteoporosis and stroke. As these conditions represent long-term care challenges, telehealth and its convenience would seem to make it a desirable approach. But is it?
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Fierce Health Payer
10 must-follow Twitter accounts for payers
May,06,2014
by:+Dori Zweig
Healthcare tweeters and lovers of social media, this one's for you. The editors at FierceHealthPayer have rounded up 10 Twitter accounts with payers in mind, for you to follow. In an ever-advancing world of technology, social media continues to influence how we communicate and learn about the changing health insurance landscape.
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HIE Watch
SWELLING DEMAND FROM PATIENTS FOR ONLINE ACCESS
May,07,2014
by:+MIKE MILLIARD
More than half of people with chronic conditions say the ability to get their electronic medical records online outweighs the potential privacy risks, according to a new survey by Accenture. Two-thirds, meanwhile, believe patients should have the right to access all of their healthcare information. The results of the poll suggest a public increasingly frustrated by lack of sovereignty over their own health data.
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