Featured Report: Email Marketing: One good reason to segment your list

Marketing Sherpa Email Marketing: One good reason to segment your list

June,06,2014

by: Matthew Hertzman

I am a frequent shopper at J. Crew. It is a great brand and I even have one of the store credit cards with the absurd interest rate because I‘ve shopped there to the point that I’ve convinced myself the perks far outweigh the costs. After all of my online purchases and in-store interactions, I would love to think J. Crew has a tremendous amount of data on my purchase history. So when I recently received an email from J. Crew that challenged those beliefs, I wanted to share it in this MarketingSherpa Blog post as a great example of why segmentation is so vital in today’s marketplace. Read More

Social Media Examiner

7 Ways to Increase Your Blog’s Social Media Shares

June,06,2014 by: Jim Wang

Are your blog posts irresistibly sharable? Do you want more people sharing your content across social channels? Blog posts are the hub of your social media presence.In this article you’ll discover how to use your blog to improve social media shares on Facebook, Twitter and Pinterest. Read More

Site Pro News

Master SEO Using Google’s Top Search Tricks

June,09,2014

by: Tina Courtney-Brown

Google has a few tricks up their sleeves, and you probably aren’t using them. If you want to master the game of SEO, you ought to also be an expert searcher. The more you know about how the search engine allows folks to access the content they’re looking for, the more you know about peoples’ search patterns. Put this all together, and you can see how your business measures up. Read More

Socially Stacked Why Organic Reach on Facebook is Declining: Straight from the Horse’s Mouth  June,06,2014 by: Staff
“*&^$)!!)&!! What has happened to my organic reach on Facebook?” is a question that many, if not most, Facebook Page admins have been asking themselves for months now. Turns out that they’ve also been asking Facebook. To help us all make sense of what’s been happening, Brian Boland, who leads the Ads Product Marketing Team at Facebook, answered users’ questions about the decline in organic reach. Read More

KaratBars International

Welcome to Karatbars

Karatbars International GmbH specializes in the sale of small 999.9 pure gold bars and gift items. We offer unique product lines, including specialty collector’s items that celebrate special moments such as the Birth of a baby, Weddings, Easter, Christmas and Birthdays. Karatbars has steadily expanded its product line by using the highest standards in the industry for gold production. Karatbars also offers a line of limited edition or privately branded collector gold cards. Collector cards, especially rare limited edition cards, will often appreciate over the market value of gold.

Featured Report: Facebook Puts Everyone On Notice About The Death Of Organic Reach

Forbes
Facebook Puts Everyone On Notice About The Death Of Organic Reach

June,06,2014
By: Ewan Spence 

Facebook’s Brian Boland has taken to a Facebook blog to talk about the decline of a post’s organic reach in the social network. In his role as ‎VP Ads Product Marketing, he walked through the implications as organic reach becomes a less effective engagement tool.A post’s organic reach reflects how often it will be seen without any further help from either the Facebook algorithm or paid-for engagement. Read More

Bloomberg
Pinterest Rolling Out Self-Service Advertising

June,05,2014
by: Sarah Frier

Pinterest Inc., which was valued at $5 billion last month, is opening up its advertising to all users as the scrapbooking website seeks additional revenue.The 4-year-old startup, which first started making money off of marketers in May, is testing a new program where any person or business can pay to promote their posts, known as pins, so they get viewed by more Web users, the San Francisco-based company said in a statement today. Read More

Business News Daily

Customer Engagement: 3 Essential Tips for Small Businesses

June,05,2014
By: Nicole Fallon

As a small business your website is often the first place consumers will go to find you. Your site is your chance to make a good first impression on potential leads and bring back existing customers. If you want to accomplish this, it's important to make sure your website keeps its visitors interested and engaged. Most brands are aware of the need to create an engaging Web presence, but smaller ones typically don't think they have the time or to constantly update their website with fresh, new content, or even create a website at all. Read More

Site Pro News

Social Apps and Tools to Help Transform Your Business

June,06,2014

By: Tina Courtney-Brown

The social space is as dynamic as a politician’s promises – it changes. A lot. Keeping up with social media marketing trends is literally a full-time job.If you’re like most companies, learning to use the social scene to boost sales and revenues is a priority, but hardly an exact science. As marketers, we are only as wise and savvy as our tools allow, so staying on top of new trends and apps for social media is essential to success. Read More

KaratBars International

Welcome to Karatbars

Karatbars International GmbH specializes in the sale of small 999.9 pure gold bars and gift items. We offer unique product lines, including specialty collector’s items that celebrate special moments such as the Birth of a baby, Weddings, Easter, Christmas and Birthdays. Karatbars has steadily expanded its product line by using the highest standards in the industry for gold production. Karatbars also offers a line of limited edition or privately branded collector gold cards. Collector cards, especially rare limited edition cards, will often appreciate over the market value of gold.

Featured Report: 3 tactics to make your content marketing more effective

Inc. 3 tactics to make your content marketing more effective

 

June,04,2014

by: MICHELLE MANAFY

Many business owners find themselves strapped for time or cash or both. So the need to engage in content marketing to promote products and services--it can be pretty daunting. Small businesses aren't alone when it comes to this problem, either. Some of the biggest companies and brands have teams hard at work trying to get their content marketing figured out.

Small Biz Club

5 Ways to Protect Your Small Business on the Internet

June,04,2014

by: Staff

The Internet can be an incredible platform and resource for small business owners in all industries. On the other hand, it can be one of the most risky tools you ever use. 1800Accountant offers these helpful hints on protecting a business online: Read More

Advertising Age

Facebook Courts Small Business: 'We Don't Want to Take a Ton of Money'

June,04,2014

By: Mark Bergen

If you run a small business, Facebook wants some face time with you. And maybe just a few of your ad dollars."We don't want to take a ton of money," Dan Levy, Facebook's director of small business, told a crowd of around 350 small business owners assembled in Manhattan on Tuesday morning. "We want to take the money that helps you grow your business."   Read More

Social Media Examiner
8 Types of Twitter Cards Businesses Are Using

June,04,2014

By: Kristi Hines

Do you know what a Twitter card is?  Do you wonder which one is a fit for your business?  Twitter cards enrich your tweets with additional content, media and calls to action.  In this article I'll share eight types of Twitter cards, how to install them and their analytics options...  Read More

KaraBars International

Welcome to Karatbars
Karatbars International GmbH specializes in the sale of small 999.9 pure gold bars and gift items. We offer unique product lines, including specialty collector’s items that celebrate special moments such as the Birth of a baby, Weddings, Easter, Christmas and Birthdays. Karatbars has steadily expanded its product line by using the highest standards in the industry for gold production. Karatbars also offers a line of limited edition or privately branded collector gold cards. Collector cards, especially rare limited edition cards, will often appreciate over the market value of gold.

Featured Report: Do you have the right social tools for the job?

SmartBlog on Social Media

Do you have the right social tools for the job?

May,30,2014, 2014

By: Maren Hogan 

That’s what I always tell new hires at my agency, because no matter how hard B2C marketing gets, it can feel like it’s nothing compared to marketing to the enterprise. So what social tools can help do the heavy lifting for B2B? You might be surprised by the number of tailor-made tools out there for communication and engagement. Here are some recommendations based on six goals for B2B marketers  Read More

e-Marketer

Females Press the Pin Button

June,02,2014

By: Staff

eMarketer expects the number of US Pinterest users to climb 15.0% this year, reaching 40.1 million consumers, or 15.9% of the population. Women will make up an overwhelming majority of this group, with 34.1 million female users accounting for 85% of the total audience. Read More

Web Pro News

What Brands Are Doing Wrong With Visual Social Media

May,29,2014

By: Chris Crum 

In case you haven’t noticed, consumers on the Internet are doing a lot of their online communication through visuals these days. People are sharing roughly 1.8 billion photos every day just on Facebook, Snapchat, Instagram, and WhatsApp. But image sharing reaches far beyond personal photographs and these particular services, and brands are waking up to this fact. Read More

Mobile Marketing Watch

This Email Marketing Subject Line Advice is Awesome!

May,30,2014

By: Michael Essany

Okay, email marketer mavens: forget that “awesome” in the headline of this story. It was a mistake. So were the exclamation points. The awesome word is a no-no, according to Christopher Ratcliff, a writer at Econsultancy, a company which advises internet marketers on a wide variety of topics. So are excessive exclamation points and other subject line madness. His recent internet screed, “45 words to avoid in your email marketing subject lines,” is — frankly — spot on.  Read More

KaraBars International

Welcome to Karatbars
Karatbars International GmbH specializes in the sale of small 999.9 pure gold bars and gift items. We offer unique product lines, including specialty collector’s items that celebrate special moments such as the Birth of a baby, Weddings, Easter, Christmas and Birthdays. Karatbars has steadily expanded its product line by using the highest standards in the industry for gold production. Karatbars also offers a line of limited edition or privately branded collector gold cards. Collector cards, especially rare limited edition cards, will often appreciate over the market value of gold.

Featured Report: Treating people with dignity and respect will make patient engagement easier and better

The Boston Globe

App aims to make caring for an ill loved one less onerous

May,30,2014

By: Callum Borchers

Renee Fry was fresh off a stint as deputy chief of staff to former governor Mitt Romney and was settling into a new marketing job in 2008 when she suffered a seizure and learned she had a massive brain tumor. “Your life just changes overnight,” she said. As did the lives of Fry’s mother and sister, who were thrust into the role of caretakers, helping her recover from a successful 14-hour surgery and managing the extensive rehabilitation she needed to regain motor function.  Read More 

Physician Practice Retail-based Health Clinics: A Benefit or Detriment to Patient Care?  May,27,2014 By: Staff
For many patients, the convenience and quick service provided by retail-based clinics (RBCs) is difficult to resist. But is it a healthy way to receive and provide patient care? In a recent Practice Notes blog, practice administrator Lean Didomenico McCallister, wrote that while such clinics have their drawbacks, they also provide useful alternatives to her practice's patients.  Read More 

HealthDataMangement Web-Based Counseling a Cost-Effective Approach for Heart Disease

May,29,2014

By: Greg Goth

Web-based and live counseling programs can effectively reduce incidents of heart disease for patients at high risk for the disease, and Web-based programs are particularly cost-effective, according to research from the University of North Carolina at Chapel Hill.UNC officials say the work adds to a growing body of evidence suggesting that nontraditional approaches to healthcare are becoming ever more important in managing health and disease. Read More

Med City News Treating people with dignity and respect will make patient engagement easier and better May,29,2014 by: Lisa Goren 
All it takes is a single visit to the doctor’s office to place one’s pride and self-esteem a dozen notches below baseline. I didn’t think much of my appointment, knowing it was just a routine scan at the dermatologist’s office, a new annual pilgrimage resulting from a diagnosis called Middle Age. Entering the room, the medical assistant asked me to undress and, as is customary, pointed to the gown and the sheet that would further preserve my dignity. She instructed me to tie the gown in the back and then she promptly left. Read More

KaraBars International

Welcome to Karatbars
Karatbars International GmbH specializes in the sale of small 999.9 pure gold bars and gift items. We offer unique product lines, including specialty collector’s items that celebrate special moments such as the Birth of a baby, Weddings, Easter, Christmas and Birthdays. Karatbars has steadily expanded its product line by using the highest standards in the industry for gold production. Karatbars also offers a line of limited edition or privately branded collector gold cards. Collector cards, especially rare limited edition cards, will often appreciate over the market value of gold.

Featured Report: Are You Wasting Your Time on Twitter? Four Ways to Make It Count

This Week's Home/Small Business Online News

Marketing Profs
Are You Wasting Your Time on Twitter? Four Ways to Make It Count
May,27,2014
by+Sonja Jobson 

You've just sent your latest tweet out into the giant black hole known as the Twitter stream.Now what?Are you confident that the time you devote to marketing on Twitter actually pays off? And if it is paying off, how exactly I've met more than a few frustrated small-business owners who want to take advantage of all the great benefits social media marketing offers, but they just don't know whether their time investment will get them anywhere.

Read More

Government Executive

House Defense Bill Would Raise Small Business Contracting Goals

May,27,2014
by:+Charles S. Clark

The defense policy bill that cleared the House May 22 is controversial for multiple reasons, most stemming from its rejection of many of the Obama administration’s cost-cutting proposals in troop compensation, military bases and weapons systems.
But deep inside the 700-plus page National Defense Authorization Act are also provisions to open more federal contracting opportunities to small businesses, and some of these measures are troubling to major contractors. Read More

Mobile Marketing Watch

Mobile Marketers: Are You Near Me Now?

May,27,2014
by:+Michael Essany

It was more than a decade ago that the ubiquitous phrase “Can you hear me now?” invaded American consciousness. Back then, cell users were asking the questions. Today, it’s mobile marketers. And the question they’re asking is: “Are you near me now?”  Read More

Small Biz Club

5 Tips for Saving Money That You Haven't Tried Yet

May,27,2014 by:+Staff

Small savings can often lead to large differences in the bottom line of any business, which is why so many business owners consistently look for creative ways to save money. If you can somehow manage to do more while spending less, you will probably see more success in the long run. The goal is to run your business in the black, and being fiscally responsible is the way to accomplish it.

Read More



KaraBars International

Welcome to Karatbars
Karatbars International GmbH specializes in the sale of small 999.9 pure gold bars and gift items. We offer unique product lines, including specialty collector’s items that celebrate special moments such as the Birth of a baby, Weddings, Easter, Christmas and Birthdays. Karatbars has steadily expanded its product line by using the highest standards in the industry for gold production. Karatbars also offers a line of limited edition or privately branded collector gold cards. Collector cards, especially rare limited edition cards, will often appreciate over the market value of gold.

Featured Report: Two Secrets to How Small Businesses Can Win More Sales

This Week's Home/Small Business Online News

DuctTape Selling
Two Secrets to How Small Businesses Can Win More Sales
May,05,2014
by+Mike Schultz
Selling at a small business isn’t easy. The bigger companies have brands that help them open new doors and win competitive sales. They have strong marketing support. And often they have deep pockets and aren’t afraid to use them. However, small businesses can leverage an advantage that is more powerful than any of these. This advantage? The power of ideas.
It may sound corny, but it’s true. Harnessing the power of ideas is a huge advantage for many small businesses. That is, if they’re willing to do it. How do we know?
Read More

Marketing Profs
Four Email Marketing Tips to Help You Get the Most Out of Gmail
May,19,2014
by:+Edward Touw
In the past few years, Gmail has been making a lot of waves in email marketing: priority inboxes, promotions tabs... Every new release seemed intended to make life harder for email marketers.
But if we all just stop complaining for a minute, we might be able to see that we're being offered lots of hidden opportunities. Here are four email marketing tips to help you get the most out of Gmail.
Read More

Socially Stacked
Facebook Reach has Plummeted. Here’s How to Reach Fans Now.
May,20,2014
by:+ShortStack
When Facebook changed its algorithm again, many brands — we’re betting MOST brands — noticed a major decrease in their organic Facebook reach. It used to be around two percent and now it’s closer to one percent. While this is undoubtedly frustrating, we’ve focused our attention on working with the new Facebook reality instead of fighting against it (and/or complaining about it!).
Read More

BizReport
Extole: How to build referrals weekly, monthly, quarterly
May,19,2014
by:+Kristina Knight
Email can be one of the strongest referral avenues for many retailers, but not all brands are using all three top-performing streams - the promotional email, the transactional email and the welcome email to build referral traffic. Welcome emails are just that - a welcome from the retailer to the consumer who has signed up for a list. The key with welcome emails is to include an area to tell the subscriber how to earn rewards or discounts by referring their friends.
Read More

KaraBars International

Welcome to Karatbars
Karatbars International GmbH specializes in the sale of small 999.9 pure gold bars and gift items. We offer unique product lines, including specialty collector’s items that celebrate special moments such as the Birth of a baby, Weddings, Easter, Christmas and Birthdays. Karatbars has steadily expanded its product line by using the highest standards in the industry for gold production. Karatbars also offers a line of limited edition or privately branded collector gold cards. Collector cards, especially rare limited edition cards, will often appreciate over the market value of gold.