SmartBlog on Social Media
Do you have the right social tools for the job?
May,30,2014, 2014
By: Maren Hogan
That’s what I always tell new hires at my agency, because no matter how hard B2C marketing gets, it can feel like it’s nothing compared to marketing to the enterprise. So what social tools can help do the heavy lifting for B2B? You might be surprised by the number of tailor-made tools out there for communication and engagement. Here are some recommendations based on six goals for B2B marketers Read More
e-Marketer
Females Press the Pin Button
June,02,2014
By: Staff
eMarketer expects the number of US Pinterest users to climb 15.0% this year, reaching 40.1 million consumers, or 15.9% of the population. Women will make up an overwhelming majority of this group, with 34.1 million female users accounting for 85% of the total audience. Read More
Web Pro News
What Brands Are Doing Wrong With Visual Social Media
May,29,2014
By: Chris Crum
In case you haven’t noticed, consumers on the Internet are doing a lot of their online communication through visuals these days. People are sharing roughly 1.8 billion photos every day just on Facebook, Snapchat, Instagram, and WhatsApp. But image sharing reaches far beyond personal photographs and these particular services, and brands are waking up to this fact. Read More
Mobile Marketing Watch
May,30,2014
By: Michael Essany
Okay, email marketer mavens: forget that “awesome” in the headline of this story. It was a mistake. So were the exclamation points. The awesome word is a no-no, according to Christopher Ratcliff, a writer at Econsultancy, a company which advises internet marketers on a wide variety of topics. So are excessive exclamation points and other subject line madness. His recent internet screed, “45 words to avoid in your email marketing subject lines,” is — frankly — spot on. Read More
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