Featured Report: Google study: Branding takes on larger role in search ads

Ad Week Google study: Branding takes on larger role in search ads  June,16,2014 by: Staff   A study released from Google today reveals that marketers are moving towards search campaigns that build top-of-mind awareness. The search giant’s new report with Ipsos MediaCT finds that branding-focused ads elevate awareness by an average of 6.6 percentage points. "What’s interesting is we found recently that some advertisers are starting to use search in new ways. Specifically, brand marketers are starting to take a fresh look at search and view it through a lens that they never have before," said Matt Lawson, Google’s director of performance marketing. Read More

Social Media Examiner How to Create Highly Shareable Blog Content Using Facebook June,18,2014 by: John Haydon Do you want to create blog posts people can’t help but share?
Have you used Facebook to find content that’s most appealing to your readers?
You can write shareable blog posts by taking the time to understand what your audience really wants from you. In this article you’ll discover four ways to find the ideas your fans want to discuss and share.   Read More 

The Drum The measure of success: The struggle to prove ROI on branded content June,17,2014
by: ANGELA HAGGERTY
Measurement is the latest challenge for brands investing in content, as Angela Haggerty discovers. With marketing budgets being pushed and pulled in a myriad of directions, increasing attention is turning towards how brands can be absolutely sure that they are gaining adequate ROI to justify spend through respective methods. Read More

Convince and Convert

The Best Way to Keep Up With Marketing Technology and Trends

June,18,2014

by: Mitch Causey

Since the days of yore, marketing strategy has been designed for the same purpose: sell more stuff. Marketing tactics, on the other hand, are a different kind of animal. This beast is in a constant state of flux, whether you’re heads-down in social, search, or any ad space with more than a smidgen of competition. Read More

KaratBars International

Welcome to Karatbars

Karatbars International GmbH specializes in the sale of small 999.9 pure gold bars and gift items. We offer unique product lines, including specialty collector’s items that celebrate special moments such as the Birth of a baby, Weddings, Easter, Christmas and Birthdays. Karatbars has steadily expanded its product line by using the highest standards in the industry for gold production. Karatbars also offers a line of limited edition or privately branded collector gold cards. Collector cards, especially rare limited edition cards, will often appreciate over the market value of gold.