This Week's Home/Small Business Online News
Mobile Marketing Watch
Sept,25,2013
by+Michael
2013 is shaping up to be a banner year for mobile ad spend.
According to the newest projections published this week by eMarketer, total digital spending will balloon 13 percent this year to reach $117.6 billion. In particular, mobile spending will climb 79.7 percent (year-over-year) to $15.8 billion. The global research firm believes the spending growth coincides with increasing consumer adoption of mobile across the flourishing digital ecosystem.
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Convince and Convert
7 Content Marketing Poop Scoops
Sept,25,2013
by:+Barry Feldman
On one hand, it’s a good question in that the marketer asking it knows dull content is deadly. But it’s a bad question too. Why? Because it’s the wrong question. The right question is: how do I excite my readers? Note the absence of “tax preparation” or “kitty litter” or “conference calling services” or any mundane product category. Your readers care about something far more important: themselves.
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The Guardian
Surviving - and enjoying - your first year in business
Sept,25,2013
By:+James Caan
The Start Up Loans Company will be celebrating its one year anniversary this week, and what a year it's been. As a startup ourselves, there has been so much to learn in such a short space of time. We've also learned many lessons from our 8,000 entrepreneurs across the country, who are helping develop the startup landscape for the future. With 8,000 loans given to budding entrepreneurs across the country, and an expansion of the scheme to people over 30, the statistics speak for themselves. So the question is, what have we learned in our first year of trading?
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Small Business Newz
How To Attract The Attention And Interest Of Your Marketplace
Sept,26,2013
by:+Jim Connolly
If you would like to attract the attention and interest of your marketplace, this post is just for you attraction marketing I was prompted to write this, after I shared something on my Twitter and Facebook accounts yesterday, which resulted in 2 very different reactions from people.
Here’s what I shared: “Giving and receiving starts with giving. If you’re not receiving enough, you’re probably not giving enough”. Most people seem to have understood the point of this message. Some did not.
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