This Week's Home/Small Business Online News
Internet Retailer
Marketers are focusing more on mobile search and display ads
Sept,05,2013
by+Paul Demery
Marketers are getting more bullish on mobile ads, particularly with mobile search marketing and banner display ads, according to a new report from marketing research and advisory firm Econsultancy and e-mail marketing services provider Responsys Inc.
The survey, conducted earlier this year of 890 businesses, including marketing agencies as well as retailers and other marketers, also found that 60% of companies said they had a strategy in place to integrate mobile marketing into overall marketing efforts. That includes 15% who described that strategy as a strong one, with the remaining 45% describing it as basic.
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Media Post Blog
10% of Consumer Ecommerce Spending On Smartphone or Tablet
Sept,05,2013
by:+Jack Loechner
comScore chairman, Gian Fulgoni, reports that “… one out of every ten consumer e-commerce dollars is now spent using either a smartphone or a tablet… growth in this segment of the market is outpacing that of traditional e-commerce by a factor of 2x… which itself is growing at rates in the mid-teens"
Measuring M-Commerce with new functionality providing greater detail at the platform level (i.e. smartphones vs. tablets), Fulgoni suggests that m-commerce spending has reached enough of a critical mass that key stakeholders must begin to address this new market dynamic today or risk losing competitive advantage.
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Mobile Marketing
mCommerce Sales Double in a Year
Sept,03,2013
By:+Alex Spencer
23.2 per cent of online sales came from mobile devices in Q2, 2013, according to figures from IMRG and Capgemini. That's up from 11.6 per cent in Q2, 2012 – exactly double. That figure lags slightly behind the 34 per cent of visits to online retailers which come from mobile, though IMRG and Capgemini note that desktop bounce rates are on the rise, up to 26 per cent for the year so far, compared to 21.7 per cent in 2010.
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Duct Tape Marketing
Why Landing Pages Are a Must
Aug,30,2013
by:+ John Jantsch
Prospects today are abused, confused and rarely amused by the shear amount of options they turn up when searching for a solution to a challenge. I know that rhyme was corny, but that’s how bad it’s gotten. If you want to be part of the solution think about employing a landing page the next time you want a prospect to take action.
Online marketers have used the term “landing page” for many years to describe a sales tactic focused on getting people to take one, specific action. Today, landing pages have simply become a required element in the marketing toolbox for every imaginable business, including local brick and mortar types.
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