Marketing Sherpa Blog
3 Tips to Improve Your Marketing from Doctor Who
Aug,22,2014
by: Jessica Lorenz
There are a lot of nerds in our office, and if you’ve read this blog for any length of time, this is probably not news to you. Recently, we’ve realized something nerds everywhere have known for a long time – we are not alone.
In our case studies, blogs and events, we’ve seen how other marketers utilize pop culture to help convey complex ideas – for instance, emergency alert systems provider One Call Now used “Star Trek” characters to represent its customer personas.
Since we have seen the success others have had, we wanted to try this idea out for ourselves using an office favorite: BBC’s science fiction cult classic “Doctor Who,” which is having its latest series premiere on August 23. Read More
Inc.com
7 Mistakes Entrepreneurs Make on LinkedIn
Aug,22,2014
by: ADAM FRIDMAN
LinkedIn calls itself the "World's Largest Professional Network" and it has established itself as one of the three biggest must-play properties on social media. If you're looking to expand your influence and network--especially important goals for entrepreneurs and startups--LinkedIn is one of the key place to see and be seen.
"It not only provides the latest information relevant to your industry news and its players, but allows members to showcase accomplishments and thought-leadership which may otherwise be left in the confines of an office wall or personal blog," Maya Mikhailov, LinkedIn pro and executive vice president of GPShopper, told me. As important as LinkedIn is, most entrepreneurs and startups are making mistakes in their approach to it. Read More
Re/Code
Twitter Is Working With Payments Startup Stripe on Its Commerce Initiative
Aug,22,2014
by: Jason Del Rey
Twitter’s long-awaited plan to let its users make purchases right from a tweet is nearing, and payments startup Stripe will have a role in the business, multiple industry sources tell Re/code.
Later this year, Twitter is expected to unveil buttons within tweets that say “Buy” or some variation of the word; after clicking on the button, shoppers are expected to be able to enter in payment and possibly shipping information without leaving Twitter’s service. Sources say that businesses that want to sell products or services within tweets are being instructed to sign up with Stripe to process payments on their behalf. While Stripe is believed to be Twitter’s only payments partner now working on the e-commerce business, it’s not clear whether that will remain the case over the long haul. Read More
WIX Blog
How to Find a Great Product to Sell Online
by: Staff
Online business opportunities are constantly expanding. With commerce making big moves online, many people are finding mounts of untapped potential to sell & market goods in the cyber sphere. Depending on the available time and resources that you have, selling and distributing online can become a nice source for extra cash or even a lucrative venture.
Simply put, the eCommerce field can be divided into two categories: people who sell goods that they themselves produce and manufacture, and people who purchase goods from manufacturers and sell them to the end-consumer. This latter category of online retailers has the difficult task of finding the next big thing that’ll sell like hot cakes! Read More
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