Mobile Marketing Daily
Worldwide Mobile Advertising Hit $19.3 Billion In 2013Aug,13,2014
by: Mark Walsh,
Global mobile advertising nearly doubled last year -- jumping from $10 billion to $19.3 billion, according to a new estimate by the Interactive Advertising Bureau’s Mobile Center of Excellence in partnership with IAB Europe and IHS Technology.
North America accounted for the largest share of mobile advertising at 41.9%, just ahead of Asia-Pacific (38.9%), with Europe at 17.3%, the Middle East and Africa (1.2), and Latin America (0.7%). Read More
Ad Week
Advertisers Say Gaming App's 'Winning' Approach Is Creating More Sales Than Display Ads
Aug,12,2014
by: Melissa Hoffmann
Anyone can serve an ad to a consumer, but how to get that consumer to click through—or even better, to actively engage with the brand—is one of the central struggles of digital advertising. But a California startup founded by a former Red Bull marketer and a friend from college thinks it has hit on a surefire way to lure its gamer audience to engage with its ads—by rewarding them for that engagement with the potential to win free, carefully targeted products. Read More
Social Media Examiner
4 Ways to Improve Your Pinterest Marketing With Analytics
Aug,18,2014
by: Daniel Maloney
Do you use Pinterest to market your business? Do you use Pinterest analytics to help you market better? Most brands on Pinterest aren’t tracking their metrics. The companies that do are finding optimized engagement In this article I’ll share four ways to improve your Pinterest marketing efforts. Read More
Harvard Business Review
Sales Still Matters More than Social Media
Aug,15,2014
by: Frank V. Cespedes
It’s become commonplace for observers to tout the transformative potential of digital technologies and bemoan the allegedly slow pace at which companies support these initiatives. Two recent blogs published by HBR.org are representative and, I believe, wrong.
Walter Frick, an HBR editor, contrasts the enthusiasm of executives for spending money on digital initiatives versus their relatively unsupportive boards. “Digital growth is appropriately a priority for a diverse swath of organizations, and boards need to get with the program,” he writes. Didier Bonnet of Capgemini agrees, and is refreshingly direct in suggesting the cause: the average age of independent directors in S&P 500 companies is almost 63, they did not grow up with online technology, and many should be replaced for their lack of “digital awareness.” Read More
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